Gender Ideology in Social Network. Analysis of Memes to Understand the Phenomenon

This article suggests an analysis of the metaphors that emerge from seven memes posted on the Facebook page of a Costa Rican conservative social network, where the struggle against gender ideology becomes the binding factor. From these contents, it is possible to identify some of the recurrent fears...

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Bibliographic Details
Author: Sequeira Rovira, Paula
Format: article
Status:Published version
Publication Date:2023
Country:Costa Rica
Institution:Instituto Tecnológico de Costa Rica
Repository:Portal de Revistas TEC
Language:Spanish
OAI Identifier:oai:ojs.pkp.sfu.ca:article/6787
Online Access:https://revistas.tec.ac.cr/index.php/comunicacion/article/view/6787
Access Level:Open access
Keyword:Internet
conservatism
feminism
social network
discourse
identity
meme
Discourse
conservadurismo
feminismo
red social
discurso
identidad
memes
Discurso
Description
Summary:This article suggests an analysis of the metaphors that emerge from seven memes posted on the Facebook page of a Costa Rican conservative social network, where the struggle against gender ideology becomes the binding factor. From these contents, it is possible to identify some of the recurrent fears of such segments towards groups that they label as progressive, feminist, or leftist.