Memes: discourse formations echoing in cyberspace
This paper analyzes discourse formations acting as “memes” in social networks based on the writings of Fiorin (1998) and the Critical Discourse Analysis (CDA) as theoretical support. According to the conceptions of Fairclough (2001a, 2001b; 2003), CDA is...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | Brasil |
| Institución: | Centro Federal de Educação Tecnológica de Campos dos Goytacazes |
| Repositorio: | Vértices (Campos dos Goitacazes. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.editoraessentia.iff.edu.br:article/2684 |
| Acceso en línea: | https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20130011 |
| Access Level: | acceso abierto |
| Palabra clave: | Memes Social networks Critical discourse analysis Ideology Redes sociais Análise de discurso crítica Ideologia |
| Sumario: | This paper analyzes discourse formations acting as “memes” in social networks based on the writings of Fiorin (1998) and the Critical Discourse Analysis (CDA) as theoretical support. According to the conceptions of Fairclough (2001a, 2001b; 2003), CDA is a theory of discourse that aims to investigate language as a social and ideological practice. Thus, the study opens with considerations about the appearance of the term coined by Richard Dawkins in his book The Selfish Gene (1976), in which the author postulates the idea of “meme” – unity of cultural information that is replicated from person to person – in analogy to genes. Another theoretical perspective considered in the investigation are the conceptions of Susan Blackmore (1999) on the role of “memes” as a powerful force shaping our cultural evolution through ideas copied from individual to individual by imitation. The work closes with discussions on the implications of the role played by memetic components in virtual environments as an ideological representation of voices of characters from the real world that post comments in social networks, thus fostering discussions that cooperate to the dissemination of “memes”. |
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