The racist discourses and the construction of memory from memes

This study presents a discursive analysis of memes that circulate on social networks as humorous content, related to the figure of the Negro. It seeks to answer the following question: what speeches can be identified in memes circulating on the internet related to the figure of the black? For that,...

Descripción completa

Detalles Bibliográficos
Autores: Silva, Jonatan dos Santos, Cruz, Marlon Messias Santana, Marta, Felipe Eduardo Ferreira, Silva , Edvania Gomes da Silva
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Brasil
Institución:Universidade Estadual de Campinas (UNICAMP)
Repositorio:ETD - Educação Temática Digital
Idioma:portugués
OAI Identifier:oai:ojs.periodicos.sbu.unicamp.br:article/8667524
Acceso en línea:https://periodicos.sbu.unicamp.br/ojs/index.php/etd/article/view/8667524
Access Level:acceso abierto
Palabra clave:Análisis del discurso
Meme
Memoria
Racismo
Discourse Analysis
Memory
Racism
Análise de Discurso
Memória
Descripción
Sumario:This study presents a discursive analysis of memes that circulate on social networks as humorous content, related to the figure of the Negro. It seeks to answer the following question: what speeches can be identified in memes circulating on the internet related to the figure of the black? For that, we use the concepts of Discourse Analysis (AD) to analyze images, here seen as operators of memory and effects of meaning. The process of disseminating images and statements on social networks operationalizes the functioning of memories of racist speeches, producing a humorous effect by disqualifying black people in different meanings. In addition, the discourse maintains the idea of productivity of the slave labor, reinforcing the racist ideology transmitted in the materialization of subsidized prejudice relations, referring to the context in which the meme is inscribed.