How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.

Federations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations’ strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structural eq...

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Detalles Bibliográficos
Autores: Núñez Barriopedro, Estela, Cuesta Valiño, Pedro, Gutiérrez Rodríguez, Pablo, Ravina Ripoll, Rafael
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universidad de Alcalá (UAH)
Repositorio:e_Buah Biblioteca Digital Universidad de Alcalá
Idioma:inglés
OAI Identifier:oai:ebuah.uah.es:10017/50618
Acceso en línea:http://hdl.handle.net/10017/50618
https://dx.doi.org/10.3389/fpsyg.2021.653034
Access Level:acceso abierto
Palabra clave:Happiness
Loyalty
Consumer satisfaction
Commitment
Quality
Engagement
Meaningful
SEM
Economía
Economics
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spelling How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.Núñez Barriopedro, EstelaCuesta Valiño, PedroGutiérrez Rodríguez, PabloRavina Ripoll, RafaelHappinessLoyaltyConsumer satisfactionCommitmentQualityEngagementMeaningfulSEMEconomíaEconomicsFederations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations’ strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structural equation modeling (SEM), which allowed to analyze the main variables that influenced the happiness of the karate athlete and consequently to study their effect on people’s loyalty to sports federations. In particular, Partial least squares SEM was applied in an overall model when it was possible to understand the happiness role in relation with other traditional relevant variables on loyalty. The data were obtained through primary sources employing a survey sent to the autonomous federations in the discipline of karate, obtaining a sample of 682 federated members in Spain. The results of the model revealed that consumer satisfaction, engagement, and meaningful influence on consumer happiness, but engagement was the most important and relevant variable for affecting this variable. Finally, consumer satisfaction and consumer happiness influence loyalty, and consumer satisfaction was the most important variable, but consumer happiness showed a real alternative for improving loyalty in karate sports federations. Then, one of the implications of this work was that it helped to explain how the federations can be managed to achieve loyal consumers together with a more considerable increase in the number of federated members.20212021-04-07journal articlehttp://purl.org/coar/resource_type/c_6501NAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10017/50618https://dx.doi.org/10.3389/fpsyg.2021.653034reponame:e_Buah Biblioteca Digital Universidad de Alcaláinstname:Universidad de Alcalá (UAH)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:ebuah.uah.es:10017/506182026-06-18T11:13:07Z
dc.title.none.fl_str_mv How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
title How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
spellingShingle How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
Núñez Barriopedro, Estela
Happiness
Loyalty
Consumer satisfaction
Commitment
Quality
Engagement
Meaningful
SEM
Economía
Economics
title_short How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
title_full How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
title_fullStr How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
title_full_unstemmed How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
title_sort How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
dc.creator.none.fl_str_mv Núñez Barriopedro, Estela
Cuesta Valiño, Pedro
Gutiérrez Rodríguez, Pablo
Ravina Ripoll, Rafael
author Núñez Barriopedro, Estela
author_facet Núñez Barriopedro, Estela
Cuesta Valiño, Pedro
Gutiérrez Rodríguez, Pablo
Ravina Ripoll, Rafael
author_role author
author2 Cuesta Valiño, Pedro
Gutiérrez Rodríguez, Pablo
Ravina Ripoll, Rafael
author2_role author
author
author
dc.subject.none.fl_str_mv Happiness
Loyalty
Consumer satisfaction
Commitment
Quality
Engagement
Meaningful
SEM
Economía
Economics
topic Happiness
Loyalty
Consumer satisfaction
Commitment
Quality
Engagement
Meaningful
SEM
Economía
Economics
description Federations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations’ strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structural equation modeling (SEM), which allowed to analyze the main variables that influenced the happiness of the karate athlete and consequently to study their effect on people’s loyalty to sports federations. In particular, Partial least squares SEM was applied in an overall model when it was possible to understand the happiness role in relation with other traditional relevant variables on loyalty. The data were obtained through primary sources employing a survey sent to the autonomous federations in the discipline of karate, obtaining a sample of 682 federated members in Spain. The results of the model revealed that consumer satisfaction, engagement, and meaningful influence on consumer happiness, but engagement was the most important and relevant variable for affecting this variable. Finally, consumer satisfaction and consumer happiness influence loyalty, and consumer satisfaction was the most important variable, but consumer happiness showed a real alternative for improving loyalty in karate sports federations. Then, one of the implications of this work was that it helped to explain how the federations can be managed to achieve loyal consumers together with a more considerable increase in the number of federated members.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-04-07
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10017/50618
https://dx.doi.org/10.3389/fpsyg.2021.653034
url http://hdl.handle.net/10017/50618
https://dx.doi.org/10.3389/fpsyg.2021.653034
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:e_Buah Biblioteca Digital Universidad de Alcalá
instname:Universidad de Alcalá (UAH)
instname_str Universidad de Alcalá (UAH)
reponame_str e_Buah Biblioteca Digital Universidad de Alcalá
collection e_Buah Biblioteca Digital Universidad de Alcalá
repository.name.fl_str_mv
repository.mail.fl_str_mv
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