Model based on Service Quality, Satisfaction and Trust, the Antecedents of Federated Athletes' Happiness and Loyalty
Purpose: The main aim of this work is to design a model in which service quality receives satisfaction and trust and they have influence on happiness and loyalty. Design/methodology/approach: A SEM-PLS model is designed to explain the happiness of athletes. This is tested through a survey of Spanish...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2023 |
| País: | España |
| Institución: | Universidad de Alcalá (UAH) |
| Repositorio: | e_Buah Biblioteca Digital Universidad de Alcalá |
| Idioma: | inglés |
| OAI Identifier: | oai:ebuah.uah.es:10017/59494 |
| Acceso en línea: | http://hdl.handle.net/10017/59494 https://dx.doi.org/10.1108/JMD-02-2023-0056 |
| Access Level: | acceso abierto |
| Palabra clave: | Happiness Satisfaction Trust Service quality Sport management Loyalty Karate PLS SEM Economía Economics |
| Sumario: | Purpose: The main aim of this work is to design a model in which service quality receives satisfaction and trust and they have influence on happiness and loyalty. Design/methodology/approach: A SEM-PLS model is designed to explain the happiness of athletes. This is tested through a survey of Spanish karate federates. The sample proposes 693 responses are collected. Findings: The results indicate that service quality has a strong positive influence on satisfaction and trust, and it has an indirect influence on happiness and loyalty of the Spanish karate federates. Research limitations/implications: This article contributes to the literature increasing the knowledge of the variables that have positive influence, as antecedents of happiness and loyalty in karate federations. Practical implications: The results of this study can help the decision-making of the governing boards of sports federations so they will be more aware of the strategies that promote the happiness and loyalty of the athlete. Originality/value: One of the original contributions of this work is that the model shows the loyalty, happiness, trust and satisfaction as a result of quality services. |
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