Producción y comercialización de papillas orgánicas Mommy’s Care
This project focuses on the production and distribution of organic food for babies between the ages of 6 to 24 months, under the brand Mommy´s Care. This project presents a product that is not currently available in the market and that fulfills the need of mothers who wish to feed their kids with he...
| Autores: | , |
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Ecuador |
| Institución: | Universidad San Francisco de Quito |
| Repositorio: | Repositorio Universidad San Francisco de Quito |
| Idioma: | español |
| OAI Identifier: | oai:repositorio.usfq.edu.ec:23000/6200 |
| Acceso en línea: | http://repositorio.usfq.edu.ec/handle/23000/6200 |
| Access Level: | acceso abierto |
| Palabra clave: | Nuevas empresas Dirección y administración Niños Alimentación y alimentos Ciencias sociales Administración |
| Sumario: | This project focuses on the production and distribution of organic food for babies between the ages of 6 to 24 months, under the brand Mommy´s Care. This project presents a product that is not currently available in the market and that fulfills the need of mothers who wish to feed their kids with healthy products while provident high nutritional content. The raw materials will have natural and organics certifications available in Ecuador and internationally. This product offers different flavor combinations que are not only delicious but they are full meals for every stage in the kid’s development. This product will be sold in retail stores, specialized stores and through direct sales. The first year sales expectations reach 100.000 units with an expected growth of 2,5% in the second year to 4,5% in the fifth year. |
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