The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets

One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey o...

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Detalhes bibliográficos
Autores: Kamali, Mehran, Zarea, Hadi, Su, Zhan, Soltani, Saeideh
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2021
País:Colombia
Recursos:Universidad EAFIT
Repositório:Repositorio EAFIT
Idioma:inglês
OAI Identifier:oai:repository.eafit.edu.co:10784/30975
Acesso em linha:http://hdl.handle.net/10784/30975
Access Level:Acceso aberto
Palavra-chave:Customer value co-creation
Customer satisfaction
Behavioural tendencies
Customer behavioural loyalty
Customer attitudes loyalty
Co-creación de valor para el cliente
Satisfacción del cliente
Tendencias de comportamiento
Lealtad del comportamiento del cliente
Lealtad de las actitudes del cliente
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spelling The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging marketsLa influencia de la co-creación de valor en la lealtad del cliente, la intención de comportamiento y la satisfacción del cliente en los mercados emergentesKamali, MehranZarea, HadiSu, ZhanSoltani, SaeidehCustomer value co-creationCustomer satisfactionBehavioural tendenciesCustomer behavioural loyaltyCustomer attitudes loyaltyCo-creación de valor para el clienteSatisfacción del clienteTendencias de comportamientoLealtad del comportamiento del clienteLealtad de las actitudes del clienteOne of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey of users of My Fars news platform. The conceptual model of this study is developed and tested by using survey data from 283 users of the news campaign in Fars News and Structural Equation Modelling (SEM) is employed to simultaneously test the hypothesized relationships. The results show that user participation in value co-creation significantly affects their satisfaction, loyalty, and behavioural tendencies.Una de las principales tendencias actuales en la industria de los medios de comunicación es la cocreación de valor para el cliente. La participación de los usuarios puede afectar significativamente a las organizaciones de medios informativos. Este estudio examina el impacto de la co-creación de valor en la lealtad, la satisfacción y las tendencias de comportamiento de los consumidores de medios de comunicación, utilizando una encuesta de los usuarios de la plataforma de noticias My Fars. El modelo conceptual de este estudio se desarrolla y prueba mediante el uso de datos de encuestas de 283 usuarios de la campaña de noticias en Fars News y se emplea el modelo de ecuaciones estructurales (MES o SEM, por sus siglas en inglés) para probar simultáneamente las relaciones hipotetizadas. Los resultados muestran que la participación de los usuarios en la co-creación de valor afecta significativamente su satisfacción, lealtad y tendencias de comportamiento.Universidad EAFITUniversidad de OtagoLaval University, Quebec, CanadaLaval University, Quebec, CanadaUniversity of Tehran, Iran2021-11-282022-03-23T16:59:28Z2021-11-282022-03-23T16:59:28Zinfo:eu-repo/semantics/articlearticleinfo:eu-repo/semantics/publishedVersionpublishedVersionArtículoapplication/pdfapplication/pdftext/html1692-02792256-4322http://hdl.handle.net/10784/30975AD-minister, Núm. 39 (2021)reponame:Repositorio EAFITinstname:Universidad EAFITinstacron:Universidad EAFITenghttps://publicaciones.eafit.edu.co/index.php/administer/article/view/7172https://publicaciones.eafit.edu.co/index.php/administer/article/view/7172Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degreesCopyright © 2021 Mehran Kamali, Hadi Zarea, Zhan Su, Saeideh Soltaniinfo:eu-repo/semantics/openAccessAcceso abierto2022-06-18T02:07:28Z
dc.title.none.fl_str_mv The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
La influencia de la co-creación de valor en la lealtad del cliente, la intención de comportamiento y la satisfacción del cliente en los mercados emergentes
title The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
spellingShingle The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
Kamali, Mehran
Customer value co-creation
Customer satisfaction
Behavioural tendencies
Customer behavioural loyalty
Customer attitudes loyalty
Co-creación de valor para el cliente
Satisfacción del cliente
Tendencias de comportamiento
Lealtad del comportamiento del cliente
Lealtad de las actitudes del cliente
title_short The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
title_full The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
title_fullStr The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
title_full_unstemmed The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
title_sort The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
dc.creator.none.fl_str_mv Kamali, Mehran
Zarea, Hadi
Su, Zhan
Soltani, Saeideh
author Kamali, Mehran
author_facet Kamali, Mehran
Zarea, Hadi
Su, Zhan
Soltani, Saeideh
author_role author
author2 Zarea, Hadi
Su, Zhan
Soltani, Saeideh
author2_role author
author
author
dc.contributor.none.fl_str_mv Universidad de Otago
Laval University, Quebec, Canada
Laval University, Quebec, Canada
University of Tehran, Iran
dc.subject.none.fl_str_mv Customer value co-creation
Customer satisfaction
Behavioural tendencies
Customer behavioural loyalty
Customer attitudes loyalty
Co-creación de valor para el cliente
Satisfacción del cliente
Tendencias de comportamiento
Lealtad del comportamiento del cliente
Lealtad de las actitudes del cliente
topic Customer value co-creation
Customer satisfaction
Behavioural tendencies
Customer behavioural loyalty
Customer attitudes loyalty
Co-creación de valor para el cliente
Satisfacción del cliente
Tendencias de comportamiento
Lealtad del comportamiento del cliente
Lealtad de las actitudes del cliente
description One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey of users of My Fars news platform. The conceptual model of this study is developed and tested by using survey data from 283 users of the news campaign in Fars News and Structural Equation Modelling (SEM) is employed to simultaneously test the hypothesized relationships. The results show that user participation in value co-creation significantly affects their satisfaction, loyalty, and behavioural tendencies.
publishDate 2021
dc.date.none.fl_str_mv 2021-11-28
2021-11-28
2022-03-23T16:59:28Z
2022-03-23T16:59:28Z
dc.type.none.fl_str_mv info:eu-repo/semantics/article
article
info:eu-repo/semantics/publishedVersion
publishedVersion
Artículo
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv 1692-0279
2256-4322
http://hdl.handle.net/10784/30975
identifier_str_mv 1692-0279
2256-4322
url http://hdl.handle.net/10784/30975
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://publicaciones.eafit.edu.co/index.php/administer/article/view/7172
https://publicaciones.eafit.edu.co/index.php/administer/article/view/7172
dc.rights.none.fl_str_mv Copyright © 2021 Mehran Kamali, Hadi Zarea, Zhan Su, Saeideh Soltani
info:eu-repo/semantics/openAccess
Acceso abierto
rights_invalid_str_mv Copyright © 2021 Mehran Kamali, Hadi Zarea, Zhan Su, Saeideh Soltani
Acceso abierto
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
text/html
dc.coverage.none.fl_str_mv Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.publisher.none.fl_str_mv Universidad EAFIT
publisher.none.fl_str_mv Universidad EAFIT
dc.source.none.fl_str_mv AD-minister, Núm. 39 (2021)
reponame:Repositorio EAFIT
instname:Universidad EAFIT
instacron:Universidad EAFIT
instname_str Universidad EAFIT
instacron_str Universidad EAFIT
institution Universidad EAFIT
reponame_str Repositorio EAFIT
collection Repositorio EAFIT
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score 15.812429

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