Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study

This research analyzed the behavior of subscribers of the YouTube channel EnchufeTv, from Ecuador, to observe if its contents influence those who consume them. Using a mixed methodological approach, a questionnaire was applied to a sample in the city of Guayaquil and interviews with some subscribers...

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Detalles Bibliográficos
Autores: González-Martínez, Elier, Chica Freire, Diego Alejandro
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2018
País:Uruguay
Institución:Universidad Católica del Uruguay
Repositorio:LIBERI
Idioma:español
OAI Identifier:oai:liberi.ucu.edu.uy:10895/5993
Acceso en línea:https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581
https://hdl.handle.net/10895/5993
Access Level:acceso abierto
Palabra clave:influence
YouTube channel
subscribers
youtubers
videos
influencia
canal de YouTube
suscriptores
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spelling González-Martínez, ElierChica Freire, Diego Alejandro2018-05-042025-12-22T16:37:25Z2025-12-22T16:37:25Zhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/158110.22235/d.v0i28.1581https://hdl.handle.net/10895/5993This research analyzed the behavior of subscribers of the YouTube channel EnchufeTv, from Ecuador, to observe if its contents influence those who consume them. Using a mixed methodological approach, a questionnaire was applied to a sample in the city of Guayaquil and interviews with some subscribers were conducted in order to contrast both data. The results showed that subscribers are influenced by EnchufeTv, in terms of their tastes and the ways in which videos reflect reality. However, they perceive advertising in the content as a barrier to communication and don’t feel attracted to complementary products, which is why an idea of the channel as a brand is not strongly perceived.La presente investigación analizó la conducta de los suscriptores del canal de YouTube EnchufeTv, de origen ecuatoriano, para observar si sus contenidos influyen en quienes los consumen. Utilizando un enfoque metodológico mixto, se aplicó un cuestionario a una muestra seleccionada en la ciudad de Guayaquil y se realizaron entrevistas a ciertos suscriptores del canal, para luego contrastar ambos datos. Los resultados arrojaron que los suscriptores se ven influenciados por EnchufeTv, en cuanto a sus gustos y a las formas en que los videos reflejan la realidad. Sin embargo, perciben la publicidad en los contenidos como una barrera a la comunicación y no se sienten atraídos a consumir productos complementarios, por lo que no se percibe una idea fuerte del canal como marca.application/pdfspaUniversidad Católica del Uruguayhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581/1544Dixit; No. 28 (2018): Dixit; 56-71Dixit; Núm. 28 (2018): Dixit; 56-71Dixit; N.º 28 (2018): Dixit; 56-710797-36911688-349710.22235/d.v0i28reponame:LIBERIinstname:Universidad Católica del Uruguayinstacron:Universidad Católica del UruguayinfluenceYouTube channelsubscribersyoutubersvideosinfluenciacanal de YouTubesuscriptoresyoutubersvideosSubscribers’ Behavior on YouTube: EnchufeTv Channel Case StudyConducta de los suscriptores en YouTube: estudio de caso del canal EnchufeTvinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccess10895/59932025-12-22 13:37:25.009metadata.onlyoai:liberi.ucu.edu.uy:10895/5993https://liberi.ucu.edu.uyInstitucionalhttps://liberi.ucu.edu.uy/Universidad privadahttps://www.ucu.edu.uy/https://liberi.ucu.edu.uy/server/oaifranco.pertusso@ucu.edu.uyUruguayopendoar:103422026-06-23T06:48:39.328229LIBERI - Universidad Católica del Uruguaytrue
dc.title.none.fl_str_mv Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study
Conducta de los suscriptores en YouTube: estudio de caso del canal EnchufeTv
title Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study
spellingShingle Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study
González-Martínez, Elier
influence
YouTube channel
subscribers
youtubers
videos
influencia
canal de YouTube
suscriptores
youtubers
videos
title_short Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study
title_full Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study
title_fullStr Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study
title_full_unstemmed Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study
title_sort Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study
dc.creator.none.fl_str_mv González-Martínez, Elier
Chica Freire, Diego Alejandro
author González-Martínez, Elier
author_facet González-Martínez, Elier
Chica Freire, Diego Alejandro
author_role author
author2 Chica Freire, Diego Alejandro
author2_role author
dc.subject.en-US.fl_str_mv influence
YouTube channel
subscribers
youtubers
videos
topic influence
YouTube channel
subscribers
youtubers
videos
influencia
canal de YouTube
suscriptores
youtubers
videos
dc.subject.es-ES.fl_str_mv influencia
canal de YouTube
suscriptores
youtubers
videos
description This research analyzed the behavior of subscribers of the YouTube channel EnchufeTv, from Ecuador, to observe if its contents influence those who consume them. Using a mixed methodological approach, a questionnaire was applied to a sample in the city of Guayaquil and interviews with some subscribers were conducted in order to contrast both data. The results showed that subscribers are influenced by EnchufeTv, in terms of their tastes and the ways in which videos reflect reality. However, they perceive advertising in the content as a barrier to communication and don’t feel attracted to complementary products, which is why an idea of the channel as a brand is not strongly perceived.
publishDate 2018
dc.date.accessioned.none.fl_str_mv 2025-12-22T16:37:25Z
dc.date.available.none.fl_str_mv 2025-12-22T16:37:25Z
dc.date.none.fl_str_mv 2018-05-04
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
dc.type.version.none.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581
10.22235/d.v0i28.1581
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/10895/5993
url https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581
https://hdl.handle.net/10895/5993
identifier_str_mv 10.22235/d.v0i28.1581
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581/1544
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.es-ES.fl_str_mv Universidad Católica del Uruguay
dc.source.en-US.fl_str_mv Dixit; No. 28 (2018): Dixit; 56-71
dc.source.es-ES.fl_str_mv Dixit; Núm. 28 (2018): Dixit; 56-71
dc.source.pt-PT.fl_str_mv Dixit; N.º 28 (2018): Dixit; 56-71
dc.source.none.fl_str_mv 0797-3691
1688-3497
10.22235/d.v0i28
reponame:LIBERI
instname:Universidad Católica del Uruguay
instacron:Universidad Católica del Uruguay
instname_str Universidad Católica del Uruguay
instacron_str Universidad Católica del Uruguay
institution Universidad Católica del Uruguay
reponame_str LIBERI
collection LIBERI
repository.name.fl_str_mv LIBERI - Universidad Católica del Uruguay
repository.mail.fl_str_mv franco.pertusso@ucu.edu.uy
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