La experiencia del turista en el consumo de paella en las arrocerías de Valencia mediante netnografía
[EN] This paper studies the explanatory variables of experience in paella consumption by tourists, in specialized restaurants (arrocerías) of Valencia. For it, we have collected 319 opinions, where the quality of the paella has been the most frequently cited variable. And although 75% of tourists ha...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/108617 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/108617 |
| Access Level: | acceso abierto |
| Palabra clave: | Paella arrocerías Turismo gastronómico Netnografia TripAdvisor Gastronomic tourism Netnography COMERCIALIZACION E INVESTIGACION DE MERCADOS ECONOMIA, SOCIOLOGIA Y POLITICA AGRARIA |
| Sumario: | [EN] This paper studies the explanatory variables of experience in paella consumption by tourists, in specialized restaurants (arrocerías) of Valencia. For it, we have collected 319 opinions, where the quality of the paella has been the most frequently cited variable. And although 75% of tourists has proved to be satisfied with the experience in the consumption of paella, using a binary logistic regression, we have identified four key variables insatisfaction or not: the mentioned quality of the paella, with attention customer, price and taste. These results represent an opportunity for improvement of the tourism product studied |
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