Why Do People Return to Video Platforms? Millennials and Centennials on TikTok
This article is part of the issue “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations” edited by Luis M. Romero‐Rodríguez (Rey Juan Carlos University), Santiago Tejedor (Autonomous University of Barcelona) and Inmaculada Berlanga (International University of...
| Authors: | , , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2022 |
| Country: | España |
| Institution: | Universidad de León |
| Repository: | BULERIA. Repositorio Institucional de la Universidad de León |
| OAI Identifier: | oai:buleria.unileon.es:10612/21623 |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/4737 https://hdl.handle.net/10612/21623 |
| Access Level: | Open access |
| Keyword: | Economía Marketing Centennials Continuance motivation Millennials Social networks Stickiness TikTok Video creation Video sharing behaviour |
| Summary: | This article is part of the issue “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations” edited by Luis M. Romero‐Rodríguez (Rey Juan Carlos University), Santiago Tejedor (Autonomous University of Barcelona) and Inmaculada Berlanga (International University of La Rioja). |
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