The influence of TikTok on the publishing industry: an analysis of BookTok
This article aimed to analyze TikTok and the literary community called BookTok within this platform. With this, it was questioned what would be the influence of videos about books on TikTok in relation to sales in the publishing market and to answer this problem, in addition to the bibliographic and...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Antônio Meneghetti Faculdade (AMF) |
| Repositorio: | Saber Humano (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.saberhumano.emnuvens.com.br:article/635 |
| Acceso en línea: | https://saberhumano.emnuvens.com.br/sh/article/view/635 |
| Access Level: | acceso abierto |
| Palabra clave: | BookTok TikTok books publishing industry libros mercado editorial livros |
| Sumario: | This article aimed to analyze TikTok and the literary community called BookTok within this platform. With this, it was questioned what would be the influence of videos about books on TikTok in relation to sales in the publishing market and to answer this problem, in addition to the bibliographic and documentary research on the objects of study, two questionnaires were also applied, one with users of TikTok and another with content creators, in order to seek to understand the behavior of readers within the platform and the degree of influence that BookTok has in the lives of respondents. From the analysis of the data obtained, the results showed that videos about books have an influence on buying behavior and generate a positive impact on the publishing market, both by encouraging purchases of works and also by promoting the maintenance of the reading habit and the literature appreciation culture. |
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