How old is your soul? Differences in the impact of eWOM on Generation X and millennials

Authors are grateful for the financial support received from the Ministerio de Economía y Competitividad (ECO2015-69103-R; ECO2016-76768-R). This work was supported by the European Social Fund and the Government of Aragon (“METODO” research group S20_20R). This research benefited from the Professors...

ver descrição completa

Detalhes bibliográficos
Autores: Ruiz Equihua, Daniel, Casaló, Luis V., Romero de la Fuente, Jaime
Formato: artículo
Fecha de publicación:2021
País:España
Recursos:Universidad Autónoma de Madrid
Repositorio:Biblos-e Archivo. Repositorio Institucional de la UAM
Idioma:inglés
OAI Identifier:oai:repositorio.uam.es:10486/708536
Acesso em linha:http://hdl.handle.net/10486/708536
https://dx.doi.org/10.1108/JHTI-10-2020-0193
Access Level:acceso abierto
Palavra-chave:eWOM
Valence
Generation X
Millennials
Attitude
Intentions
Sociología
id ES_cb501082738746498bb86c2c469f03c9
oai_identifier_str oai:repositorio.uam.es:10486/708536
network_acronym_str ES
network_name_str España
repository_id_str
spelling How old is your soul? Differences in the impact of eWOM on Generation X and millennialsRuiz Equihua, DanielCasaló, Luis V.Romero de la Fuente, JaimeeWOMValenceGeneration XMillennialsAttitudeIntentionsSociologíaAuthors are grateful for the financial support received from the Ministerio de Economía y Competitividad (ECO2015-69103-R; ECO2016-76768-R). This work was supported by the European Social Fund and the Government of Aragon (“METODO” research group S20_20R). This research benefited from the Professorship Excellence Program in accordance with the multi-year agreement signed by the Government of Madrid and the Autonomous University of Madrid (Line #3).Purpose Online reviews have received research attention in recent years, as they work as precursors of consumer behaviors. Previous studies have suggested that the influence of online reviews may vary across generations. However, the previous literature has not analyzed yet whether millennials and Generation X react differently to online reviews. This study aims to shed light on this by analyzing whether the attitudes and behavioral intentions generated by online reviews are different for these two generational cohorts. Design/methodology/approach An experimental procedure was designed to manipulate online review valence; data were collected from 351 respondents in two samples, Generation X and millennial participants. Findings Results suggested that positive online reviews generate more positive customer attitudes and booking intentions than negative online reviews. In addition, Generation X vs millennials moderates the link among online review valence, attitudes and booking intentions. The resultant behaviors from online reviews are more intense among Generation X than for millennials. Practical implications Managers should be aware of online review valence and their customers' generational cohort, that is, whether they are millennials or Generation X, as they react differently to online reviews. Originality/value This research examines the moderating role of millennials and Generation X in the relationship between online reviews, consumer attitudes and behavioral intentions. The aim is to explain how millennial and Generation X consumers react to eWOM, that is, whether generational cohort mitigates or enhances the effects of positive vs negative online reviews on consumer reactions.Emerald Publishing LimitedDepartamento de Financiación e Investigación ComercialFacultad de Ciencias Económicas y Empresariales20212021-03-13research articlehttp://purl.org/coar/resource_type/c_2df8fbb1AMhttp://purl.org/coar/version/c_ab4af688f83e57aainfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10486/708536https://dx.doi.org/10.1108/JHTI-10-2020-0193reponame:Biblos-e Archivo. Repositorio Institucional de la UAMinstname:Universidad Autónoma de MadridInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:repositorio.uam.es:10486/7085362026-06-23T12:46:27Z
dc.title.none.fl_str_mv How old is your soul? Differences in the impact of eWOM on Generation X and millennials
title How old is your soul? Differences in the impact of eWOM on Generation X and millennials
spellingShingle How old is your soul? Differences in the impact of eWOM on Generation X and millennials
Ruiz Equihua, Daniel
eWOM
Valence
Generation X
Millennials
Attitude
Intentions
Sociología
title_short How old is your soul? Differences in the impact of eWOM on Generation X and millennials
title_full How old is your soul? Differences in the impact of eWOM on Generation X and millennials
title_fullStr How old is your soul? Differences in the impact of eWOM on Generation X and millennials
title_full_unstemmed How old is your soul? Differences in the impact of eWOM on Generation X and millennials
title_sort How old is your soul? Differences in the impact of eWOM on Generation X and millennials
dc.creator.none.fl_str_mv Ruiz Equihua, Daniel
Casaló, Luis V.
Romero de la Fuente, Jaime
author Ruiz Equihua, Daniel
author_facet Ruiz Equihua, Daniel
Casaló, Luis V.
Romero de la Fuente, Jaime
author_role author
author2 Casaló, Luis V.
Romero de la Fuente, Jaime
author2_role author
author
dc.contributor.none.fl_str_mv Departamento de Financiación e Investigación Comercial
Facultad de Ciencias Económicas y Empresariales
dc.subject.none.fl_str_mv eWOM
Valence
Generation X
Millennials
Attitude
Intentions
Sociología
topic eWOM
Valence
Generation X
Millennials
Attitude
Intentions
Sociología
description Authors are grateful for the financial support received from the Ministerio de Economía y Competitividad (ECO2015-69103-R; ECO2016-76768-R). This work was supported by the European Social Fund and the Government of Aragon (“METODO” research group S20_20R). This research benefited from the Professorship Excellence Program in accordance with the multi-year agreement signed by the Government of Madrid and the Autonomous University of Madrid (Line #3).
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-03-13
dc.type.none.fl_str_mv research article
http://purl.org/coar/resource_type/c_2df8fbb1
AM
http://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10486/708536
https://dx.doi.org/10.1108/JHTI-10-2020-0193
url http://hdl.handle.net/10486/708536
https://dx.doi.org/10.1108/JHTI-10-2020-0193
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Emerald Publishing Limited
publisher.none.fl_str_mv Emerald Publishing Limited
dc.source.none.fl_str_mv reponame:Biblos-e Archivo. Repositorio Institucional de la UAM
instname:Universidad Autónoma de Madrid
instname_str Universidad Autónoma de Madrid
reponame_str Biblos-e Archivo. Repositorio Institucional de la UAM
collection Biblos-e Archivo. Repositorio Institucional de la UAM
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869419577402720256
score 15.301629

Registos relacionados