How old is your soul? Differences in the impact of eWOM on Generation X and millennials
Authors are grateful for the financial support received from the Ministerio de Economía y Competitividad (ECO2015-69103-R; ECO2016-76768-R). This work was supported by the European Social Fund and the Government of Aragon (“METODO” research group S20_20R). This research benefited from the Professors...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universidad Autónoma de Madrid |
| Repositorio: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Idioma: | inglés |
| OAI Identifier: | oai:repositorio.uam.es:10486/708536 |
| Acceso en línea: | http://hdl.handle.net/10486/708536 https://dx.doi.org/10.1108/JHTI-10-2020-0193 |
| Access Level: | acceso abierto |
| Palabra clave: | eWOM Valence Generation X Millennials Attitude Intentions Sociología |
| Sumario: | Authors are grateful for the financial support received from the Ministerio de Economía y Competitividad (ECO2015-69103-R; ECO2016-76768-R). This work was supported by the European Social Fund and the Government of Aragon (“METODO” research group S20_20R). This research benefited from the Professorship Excellence Program in accordance with the multi-year agreement signed by the Government of Madrid and the Autonomous University of Madrid (Line #3). |
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