From netnography to segmentation for the description of the rural tourism market based on tourist experiences in Spain

An, Wookhyun; Alarcón Lorenzo, Silverio|||0000-0001-5823-4238

From netnography to segmentation for the description of the rural tourism market based on tourist experiences in Spain

Detalhes bibliográficos
Autores:	An, Wookhyun, Alarcón Lorenzo, Silverio\|\|\|0000-0001-5823-4238
Formato:	artículo
Fecha de publicación:	2021
País:	España
Recursos:	Universidad Politécnica de Madrid
Repositorio:	Archivo Digital UPM
OAI Identifier:	oai:oa.upm.es:72173
Acesso em linha:	https://oa.upm.es/72173/
Access Level:	acceso abierto
Palavra-chave:	tourist experiences netnography multiple correspondence analysis (MCA) cluster analysis segmentation

Descrição
Descrição não disponível.

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From netnography to segmentation for the description of the rural tourism market based on tourist experiences in Spain

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