Trust, satisfaction, loyalty and adaptation to price in fitness centres

Purpose – The main objective is to find out how trust affects customer loyalty and adaptation to possible changes in the price of the service. Sports services have experienced growth in recent years in a competitive environment that uses different strategies to attract and retain users. Trust is a f...

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Detalhes bibliográficos
Autores: Tamayo-Fajardo, Javier Antonio, Fernández Martínez, Antonio, Nuviala Nuviala, Alberto
Tipo de documento: artigo
Data de publicação:2025
País:España
Recursos:Universidad Pablo de Olavide (UPO)
Repositório:RIO. Repositorio Institucional Olavide
Idioma:inglês
OAI Identifier:oai:rio.upo.es:10433/24722
Acesso em linha:https://hdl.handle.net/10433/24722
Access Level:Acceso aberto
Palavra-chave:Fitness centres
Trust
Satisfaction
Loyalty
Price
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spelling Trust, satisfaction, loyalty and adaptation to price in fitness centresTamayo-Fajardo, Javier AntonioFernández Martínez, AntonioNuviala Nuviala, AlbertoFitness centresTrustSatisfactionLoyaltyPricePurpose – The main objective is to find out how trust affects customer loyalty and adaptation to possible changes in the price of the service. Sports services have experienced growth in recent years in a competitive environment that uses different strategies to attract and retain users. Trust is a fundamental tool for managing a sports service since it creates a more positive customer perception. Design/methodology/approach – A total of 408 customers of a fitness centre participated in this study. A multiitem scale measuring trust, satisfaction, loyalty and adaptation to price was used. The relationships between constructs were tested using structural equation modelling. Findings – The results have shown that trust is very relevant among users of the centre, as it affects both satisfaction and loyalty as well as adaptation to price. Research limitations/implications – Further research is needed on the relationships between these constructs, especially on the relationship between satisfaction and price adaptation, in more sports centres, whether forprofit or not-for-profit, while it is also necessary to include the variable price or low-cost centre, which may condition this relationship, becoming a limitation of this study. It would also be interesting to consider external factors, such as the socioeconomic context, the profile of users or social commitment. Practical implications – Fitness centres, in response to a change in prices, must establish measures that affect trust, with the aim of increasing the attitudinal and behavioural variables resulting from such a change. Originality/value – These results highlight the importance of user confidence in terms of their behaviour and intentions in the face of changing prices. The research will provide information to managers and sports centres on different measures and variables.Emerald20252025-09-1520252025-08-1320252025-08-13journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10433/24722reponame:RIO. Repositorio Institucional Olavideinstname:Universidad Pablo de Olavide (UPO)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:rio.upo.es:10433/247222026-06-13T12:46:27Z
dc.title.none.fl_str_mv Trust, satisfaction, loyalty and adaptation to price in fitness centres
title Trust, satisfaction, loyalty and adaptation to price in fitness centres
spellingShingle Trust, satisfaction, loyalty and adaptation to price in fitness centres
Tamayo-Fajardo, Javier Antonio
Fitness centres
Trust
Satisfaction
Loyalty
Price
title_short Trust, satisfaction, loyalty and adaptation to price in fitness centres
title_full Trust, satisfaction, loyalty and adaptation to price in fitness centres
title_fullStr Trust, satisfaction, loyalty and adaptation to price in fitness centres
title_full_unstemmed Trust, satisfaction, loyalty and adaptation to price in fitness centres
title_sort Trust, satisfaction, loyalty and adaptation to price in fitness centres
dc.creator.none.fl_str_mv Tamayo-Fajardo, Javier Antonio
Fernández Martínez, Antonio
Nuviala Nuviala, Alberto
author Tamayo-Fajardo, Javier Antonio
author_facet Tamayo-Fajardo, Javier Antonio
Fernández Martínez, Antonio
Nuviala Nuviala, Alberto
author_role author
author2 Fernández Martínez, Antonio
Nuviala Nuviala, Alberto
author2_role author
author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Fitness centres
Trust
Satisfaction
Loyalty
Price
topic Fitness centres
Trust
Satisfaction
Loyalty
Price
description Purpose – The main objective is to find out how trust affects customer loyalty and adaptation to possible changes in the price of the service. Sports services have experienced growth in recent years in a competitive environment that uses different strategies to attract and retain users. Trust is a fundamental tool for managing a sports service since it creates a more positive customer perception. Design/methodology/approach – A total of 408 customers of a fitness centre participated in this study. A multiitem scale measuring trust, satisfaction, loyalty and adaptation to price was used. The relationships between constructs were tested using structural equation modelling. Findings – The results have shown that trust is very relevant among users of the centre, as it affects both satisfaction and loyalty as well as adaptation to price. Research limitations/implications – Further research is needed on the relationships between these constructs, especially on the relationship between satisfaction and price adaptation, in more sports centres, whether forprofit or not-for-profit, while it is also necessary to include the variable price or low-cost centre, which may condition this relationship, becoming a limitation of this study. It would also be interesting to consider external factors, such as the socioeconomic context, the profile of users or social commitment. Practical implications – Fitness centres, in response to a change in prices, must establish measures that affect trust, with the aim of increasing the attitudinal and behavioural variables resulting from such a change. Originality/value – These results highlight the importance of user confidence in terms of their behaviour and intentions in the face of changing prices. The research will provide information to managers and sports centres on different measures and variables.
publishDate 2025
dc.date.none.fl_str_mv 2025
2025-09-15
2025
2025-08-13
2025
2025-08-13
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10433/24722
url https://hdl.handle.net/10433/24722
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:RIO. Repositorio Institucional Olavide
instname:Universidad Pablo de Olavide (UPO)
instname_str Universidad Pablo de Olavide (UPO)
reponame_str RIO. Repositorio Institucional Olavide
collection RIO. Repositorio Institucional Olavide
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812455

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