Differences between short and long break tourists in urban destinations: the case of Barcelona

Short break trips in urban destinations are clearly increasing, and this fact has implications for destinations linked to the different length of stay segments. Thus, this paper analyses the duration of the stay in relation to motivation, satisfaction, image, repetition and recommendation of leisure...

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Detalhes bibliográficos
Autores: Moll de Alba Cabot, Jorge Eduardo, Prats Planagumà, Lluís, Coromina Soler, Lluís
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2016
País:España
Recursos:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10256/19226
Acesso em linha:http://hdl.handle.net/10256/19226
Access Level:acceso abierto
Palavra-chave:Turisme urbà -- Catalunya -- Barcelona
Tourisme urbain -- Catalonia -- Barcelona
Turistes -- Catalunya -- Barcelona
Tourists -- Catalonia -- Barcelona
Turisme -- Màrqueting
Tourism -- Marketing
Descrição
Resumo:Short break trips in urban destinations are clearly increasing, and this fact has implications for destinations linked to the different length of stay segments. Thus, this paper analyses the duration of the stay in relation to motivation, satisfaction, image, repetition and recommendation of leisure tourists in an urban destination. The main contribution of this article is to highlight the differences and similarities between the behaviours of short and long breakers for the constructs mentioned, not developed until now. The theoretical model is validated using a structural equation modelling methodology. The sample size is 10,953 tourists visiting the city of Barcelona, relevant for its increasing tourism appeal. Results confirm that differences and similarities are found for those tourist segments. By way of example it is worth mentioning that the repeat visits have a negative effect on tourists’ recommendation, in particular in the case of long break as compared with short break tourists