Cinematographic image of Barcelona and the tourist consumption of the city
Numerous studies have considered the relevance of films as a powerful tool to generate and disseminate destination image. However, the relationship between the perceived image of a destination and the consumption of its space remains underexplored. This study focuses on bridging this gap, taking Bar...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/20805 |
| Acceso en línea: | http://hdl.handle.net/10256/20805 |
| Access Level: | acceso abierto |
| Palabra clave: | Turisme -- Catalunya -- Barcelona Tourisme -- Catalonia -- Barcelona Turisme -- Màrqueting Tourism -- Marketing Turisme i cinematografia -- Catalunya -- Barcelona Tourism and motion pictures -- Catalonia -- Barcelona |
| Sumario: | Numerous studies have considered the relevance of films as a powerful tool to generate and disseminate destination image. However, the relationship between the perceived image of a destination and the consumption of its space remains underexplored. This study focuses on bridging this gap, taking Barcelona as a case study. Firstly, a content analysis of five international films was carried out to determine the most recurrent landmarks. Secondly, official statistics from the DMO were examined to determine visitors' consumption patterns of the city. Finally, the relationship between tourist image and visitor' consumption patterns was analysed using Pearson correlation. Findings suggest that the tourist sights most visited in the city are, in turn, the places which systematically appear in the films analysed |
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