Fashion brands in the metaverse: Achievements from a marketing perspective

Detalles Bibliográficos
Autores: San-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4a, Sadaba-Garraza, T. (Teresa)|||/items/014b4c0f-0f0c-410e-9d64-9159fdc42d86, Sayeed, N. (Narmin)|||/items/d2c3fc6f-17f1-431b-aca9-46b0f4ec0c7c
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/120301
Acceso en línea:https://hdl.handle.net/10171/120301
Access Level:acceso abierto
Palabra clave:Metaverse
Fashion brands
Marketing Branding
Digital
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spelling Fashion brands in the metaverse: Achievements from a marketing perspectiveSan-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4aSadaba-Garraza, T. (Teresa)|||/items/014b4c0f-0f0c-410e-9d64-9159fdc42d86Sayeed, N. (Narmin)|||/items/d2c3fc6f-17f1-431b-aca9-46b0f4ec0c7cMetaverseFashion brandsMarketing BrandingDigitalKorean Scholars of Marketing ScienceDadun. Depósito Académico Digital Universidad de Navarra20242024-01-0120242024-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/120301reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/1203012026-06-21T12:47:57Z
dc.title.none.fl_str_mv Fashion brands in the metaverse: Achievements from a marketing perspective
title Fashion brands in the metaverse: Achievements from a marketing perspective
spellingShingle Fashion brands in the metaverse: Achievements from a marketing perspective
San-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4a
Metaverse
Fashion brands
Marketing Branding
Digital
title_short Fashion brands in the metaverse: Achievements from a marketing perspective
title_full Fashion brands in the metaverse: Achievements from a marketing perspective
title_fullStr Fashion brands in the metaverse: Achievements from a marketing perspective
title_full_unstemmed Fashion brands in the metaverse: Achievements from a marketing perspective
title_sort Fashion brands in the metaverse: Achievements from a marketing perspective
dc.creator.none.fl_str_mv San-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4a
Sadaba-Garraza, T. (Teresa)|||/items/014b4c0f-0f0c-410e-9d64-9159fdc42d86
Sayeed, N. (Narmin)|||/items/d2c3fc6f-17f1-431b-aca9-46b0f4ec0c7c
author San-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4a
author_facet San-Miguel-Arregui, P. (Patricia)|||/items/d2b85b17-d6ad-4a2d-a7ab-2e70478cbe4a
Sadaba-Garraza, T. (Teresa)|||/items/014b4c0f-0f0c-410e-9d64-9159fdc42d86
Sayeed, N. (Narmin)|||/items/d2c3fc6f-17f1-431b-aca9-46b0f4ec0c7c
author_role author
author2 Sadaba-Garraza, T. (Teresa)|||/items/014b4c0f-0f0c-410e-9d64-9159fdc42d86
Sayeed, N. (Narmin)|||/items/d2c3fc6f-17f1-431b-aca9-46b0f4ec0c7c
author2_role author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Metaverse
Fashion brands
Marketing Branding
Digital
topic Metaverse
Fashion brands
Marketing Branding
Digital
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-01-01
2024
2024-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/120301
url https://hdl.handle.net/10171/120301
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Korean Scholars of Marketing Science
publisher.none.fl_str_mv Korean Scholars of Marketing Science
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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