Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain

The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain for which the study of variables that could influence one of the biggest problems in...

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Autores: García Fernández, Jerónimo, Gálvez Ruiz, Pablo, Velez Colon, Luisa, Bernal García, Ainara
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2016
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/59907
Acceso en línea:http://hdl.handle.net/11441/59907
https://doi.org/10.7752/jpes.2016.04184
Access Level:acceso abierto
Palabra clave:Service convenience
Perceived value
Satisfaction
Loyalty
Fitness industry
Low cost
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spelling Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in SpainGarcía Fernández, JerónimoGálvez Ruiz, PabloVelez Colon, LuisaBernal García, AinaraService conveniencePerceived valueSatisfactionLoyaltyFitness industryLow costThe fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain for which the study of variables that could influence one of the biggest problems in this industry, customer loyalty is of interest to investigators. Therefore, this work has as its objective to analyze possible differences between service convenience, perceived value, and satisfaction with the characteristics of clients of low-cost fitness center, and to determine if there is a relationship with client loyalty. The sample consisted of 763 clients (381 women and 382 men). A questionnaire to measures the service convenience, perceived value, satisfaction, and future behavior intentions or loyalty was adopted. Scales from similar studies were implemented these being valid and reliable instruments. The study offers a descriptives results, exploratory and confirmatory factor analysis, t-Student, ANOVA, and multiple linear regression. Results demonstrate significant differences with service convenience for gender, age, and length of time it takes to commute to the fitness center. Furthermore, there was a positive relationship among all variables, with loyalty resulting as the strongest relationship followed by satisfaction then service convenience. The findings of this study brings an understanding regarding the reality of the low-cost fitness center consumer which could possibly be extrapolated to other countries with an emerging fitness industryUniversity of PitestiEducación Física y Deporte2016info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/11441/59907https://doi.org/10.7752/jpes.2016.04184reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésJournal of Physical Education and Sport, 16 (4), 1146-1152.http://dx.doi.org/10.7752/jpes.2016.04184info:eu-repo/semantics/openAccessoai:idus.us.es:11441/599072026-06-17T12:51:07Z
dc.title.none.fl_str_mv Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
title Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
spellingShingle Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
García Fernández, Jerónimo
Service convenience
Perceived value
Satisfaction
Loyalty
Fitness industry
Low cost
title_short Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
title_full Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
title_fullStr Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
title_full_unstemmed Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
title_sort Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
dc.creator.none.fl_str_mv García Fernández, Jerónimo
Gálvez Ruiz, Pablo
Velez Colon, Luisa
Bernal García, Ainara
author García Fernández, Jerónimo
author_facet García Fernández, Jerónimo
Gálvez Ruiz, Pablo
Velez Colon, Luisa
Bernal García, Ainara
author_role author
author2 Gálvez Ruiz, Pablo
Velez Colon, Luisa
Bernal García, Ainara
author2_role author
author
author
dc.contributor.none.fl_str_mv Educación Física y Deporte
dc.subject.none.fl_str_mv Service convenience
Perceived value
Satisfaction
Loyalty
Fitness industry
Low cost
topic Service convenience
Perceived value
Satisfaction
Loyalty
Fitness industry
Low cost
description The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain for which the study of variables that could influence one of the biggest problems in this industry, customer loyalty is of interest to investigators. Therefore, this work has as its objective to analyze possible differences between service convenience, perceived value, and satisfaction with the characteristics of clients of low-cost fitness center, and to determine if there is a relationship with client loyalty. The sample consisted of 763 clients (381 women and 382 men). A questionnaire to measures the service convenience, perceived value, satisfaction, and future behavior intentions or loyalty was adopted. Scales from similar studies were implemented these being valid and reliable instruments. The study offers a descriptives results, exploratory and confirmatory factor analysis, t-Student, ANOVA, and multiple linear regression. Results demonstrate significant differences with service convenience for gender, age, and length of time it takes to commute to the fitness center. Furthermore, there was a positive relationship among all variables, with loyalty resulting as the strongest relationship followed by satisfaction then service convenience. The findings of this study brings an understanding regarding the reality of the low-cost fitness center consumer which could possibly be extrapolated to other countries with an emerging fitness industry
publishDate 2016
dc.date.none.fl_str_mv 2016
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/11441/59907
https://doi.org/10.7752/jpes.2016.04184
url http://hdl.handle.net/11441/59907
https://doi.org/10.7752/jpes.2016.04184
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Journal of Physical Education and Sport, 16 (4), 1146-1152.
http://dx.doi.org/10.7752/jpes.2016.04184
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv University of Pitesti
publisher.none.fl_str_mv University of Pitesti
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
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