Trust, satisfaction, loyalty and adaptation to price in fitness centres

Purpose – The main objective is to find out how trust affects customer loyalty and adaptation to possible changes in the price of the service. Sports services have experienced growth in recent years in a competitive environment that uses different strategies to attract and retain users. Trust is a f...

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Detalles Bibliográficos
Autores: Tamayo Fajardo, Javier Antonio, Fernández Martínez, Antonio, Nuviala, Alberto
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad de Huelva (UHU)
Repositorio:Arias Montano. Repositorio Institucional de la Universidad de Huelva
Idioma:inglés
OAI Identifier:oai:ariasmontano.uhu.es:10272/27404
Acceso en línea:https://hdl.handle.net/10272/27404
Access Level:acceso abierto
Palabra clave:Fitness centres
Trust,
Satisfaction
Loyalty
Price
Centros de fitness
Confianza
Satisfacción
Lealtad
Precio
5311 Organización y Dirección de Empresas
5899 Otras Especialidades Pedagógicas
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spelling Trust, satisfaction, loyalty and adaptation to price in fitness centresConfianza, satisfacción, lealtad y adaptación al precio en centros de fitnessTamayo Fajardo, Javier AntonioFernández Martínez, AntonioNuviala, AlbertoFitness centresTrust,SatisfactionLoyaltyPriceCentros de fitnessConfianzaSatisfacciónLealtadPrecio5311 Organización y Dirección de Empresas5899 Otras Especialidades PedagógicasPurpose – The main objective is to find out how trust affects customer loyalty and adaptation to possible changes in the price of the service. Sports services have experienced growth in recent years in a competitive environment that uses different strategies to attract and retain users. Trust is a fundamental tool for managing a sports service since it creates a more positive customer perception. Design/methodology/approach – A total of 408 customers of a fitness centre participated in this study. A multiitem scale measuring trust, satisfaction, loyalty and adaptation to price was used. The relationships between constructs were tested using structural equation modelling. Findings – The results have shown that trust is very relevant among users of the centre, as it affects both satisfaction and loyalty as well as adaptation to price. Research limitations/implications – Further research is needed on the relationships between these constructs, especially on the relationship between satisfaction and price adaptation, in more sports centres, whether forprofit or not-for-profit, while it is also necessary to include the variable price or low-cost centre, which may condition this relationship, becoming a limitation of this study. It would also be interesting to consider external factors, such as the socioeconomic context, the profile of users or social commitment. Practical implications – Fitness centres, in response to a change in prices, must establish measures that affect trust, with the aim of increasing the attitudinal and behavioural variables resulting from such a change. Originality/value – These results highlight the importance of user confidence in terms of their behaviour and intentions in the face of changing prices. The research will provide information to managers and sports centres on different measures and variables. --------------------------------------------------------------------------------------------------------- Emerald20252025-01-0120252025-01-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10272/27404reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelvainstname:Universidad de Huelva (UHU)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:ariasmontano.uhu.es:10272/274042026-06-02T14:58:11Z
dc.title.none.fl_str_mv Trust, satisfaction, loyalty and adaptation to price in fitness centres
Confianza, satisfacción, lealtad y adaptación al precio en centros de fitness
title Trust, satisfaction, loyalty and adaptation to price in fitness centres
spellingShingle Trust, satisfaction, loyalty and adaptation to price in fitness centres
Tamayo Fajardo, Javier Antonio
Fitness centres
Trust,
Satisfaction
Loyalty
Price
Centros de fitness
Confianza
Satisfacción
Lealtad
Precio
5311 Organización y Dirección de Empresas
5899 Otras Especialidades Pedagógicas
title_short Trust, satisfaction, loyalty and adaptation to price in fitness centres
title_full Trust, satisfaction, loyalty and adaptation to price in fitness centres
title_fullStr Trust, satisfaction, loyalty and adaptation to price in fitness centres
title_full_unstemmed Trust, satisfaction, loyalty and adaptation to price in fitness centres
title_sort Trust, satisfaction, loyalty and adaptation to price in fitness centres
dc.creator.none.fl_str_mv Tamayo Fajardo, Javier Antonio
Fernández Martínez, Antonio
Nuviala, Alberto
author Tamayo Fajardo, Javier Antonio
author_facet Tamayo Fajardo, Javier Antonio
Fernández Martínez, Antonio
Nuviala, Alberto
author_role author
author2 Fernández Martínez, Antonio
Nuviala, Alberto
author2_role author
author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Fitness centres
Trust,
Satisfaction
Loyalty
Price
Centros de fitness
Confianza
Satisfacción
Lealtad
Precio
5311 Organización y Dirección de Empresas
5899 Otras Especialidades Pedagógicas
topic Fitness centres
Trust,
Satisfaction
Loyalty
Price
Centros de fitness
Confianza
Satisfacción
Lealtad
Precio
5311 Organización y Dirección de Empresas
5899 Otras Especialidades Pedagógicas
description Purpose – The main objective is to find out how trust affects customer loyalty and adaptation to possible changes in the price of the service. Sports services have experienced growth in recent years in a competitive environment that uses different strategies to attract and retain users. Trust is a fundamental tool for managing a sports service since it creates a more positive customer perception. Design/methodology/approach – A total of 408 customers of a fitness centre participated in this study. A multiitem scale measuring trust, satisfaction, loyalty and adaptation to price was used. The relationships between constructs were tested using structural equation modelling. Findings – The results have shown that trust is very relevant among users of the centre, as it affects both satisfaction and loyalty as well as adaptation to price. Research limitations/implications – Further research is needed on the relationships between these constructs, especially on the relationship between satisfaction and price adaptation, in more sports centres, whether forprofit or not-for-profit, while it is also necessary to include the variable price or low-cost centre, which may condition this relationship, becoming a limitation of this study. It would also be interesting to consider external factors, such as the socioeconomic context, the profile of users or social commitment. Practical implications – Fitness centres, in response to a change in prices, must establish measures that affect trust, with the aim of increasing the attitudinal and behavioural variables resulting from such a change. Originality/value – These results highlight the importance of user confidence in terms of their behaviour and intentions in the face of changing prices. The research will provide information to managers and sports centres on different measures and variables. ---------------------------------------------------------------------------------------------------------
publishDate 2025
dc.date.none.fl_str_mv 2025
2025-01-01
2025
2025-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10272/27404
url https://hdl.handle.net/10272/27404
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelva
instname:Universidad de Huelva (UHU)
instname_str Universidad de Huelva (UHU)
reponame_str Arias Montano. Repositorio Institucional de la Universidad de Huelva
collection Arias Montano. Repositorio Institucional de la Universidad de Huelva
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812455

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