Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of Ecuador

The study explains the relationship between two business capacities: market orientation and its influence on learning orientation and, both, on the organizational results of small and medium-sized enterprises (SMEs) in Ecuador. This is a transversal and quantitative deductive-hypothetical investigat...

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Detalhes bibliográficos
Autor: Gallo-Mendoza, Gustavo
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2020
País:Ecuador
Recursos:Universidad Andina Simón Bolivar
Repositório:Revista Estudios de la Gestión
Idioma:espanhol
OAI Identifier:oai:revistas.uasb.edu.ec:article/2408
Acesso em linha:https://revistas.uasb.edu.ec/index.php/eg/article/view/2408
Access Level:Acceso aberto
Palavra-chave:Mercadeo
aprendizaje
resultados organizacionales
ventaja competitiva
pequeñas y medianas empresas
Marketing
learning
organizational results
competitive advantage
small and medium enterprises
Comércio
aprendizagem
resultados organizacionais
ventagem competitiva
pequenas e médias empresas
id EC_c818f930661a72cb23daf268bb5c5a62
oai_identifier_str oai:revistas.uasb.edu.ec:article/2408
network_acronym_str EC
network_name_str Ecuador
repository_id_str
dc.title.none.fl_str_mv Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of Ecuador
El aprendizaje organizacional y su impacto con el rendimiento empresarial y el mercado: el caso del Ecuador
A aprendizagem organizacional e seu impacto no rendimento empresarial e no mercado: o caso do Equador
title Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of Ecuador
spellingShingle Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of Ecuador
Gallo-Mendoza, Gustavo
Mercadeo
aprendizaje
resultados organizacionales
ventaja competitiva
pequeñas y medianas empresas
Marketing
learning
organizational results
competitive advantage
small and medium enterprises
Comércio
aprendizagem
resultados organizacionais
ventagem competitiva
pequenas e médias empresas
title_short Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of Ecuador
title_full Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of Ecuador
title_fullStr Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of Ecuador
title_full_unstemmed Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of Ecuador
title_sort Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of Ecuador
dc.creator.none.fl_str_mv Gallo-Mendoza, Gustavo
Gallo-Mendoza, Gustavo
Gallo-Mendoza, Gustavo
author Gallo-Mendoza, Gustavo
author_facet Gallo-Mendoza, Gustavo
author_role author
dc.subject.none.fl_str_mv Mercadeo
aprendizaje
resultados organizacionales
ventaja competitiva
pequeñas y medianas empresas
Marketing
learning
organizational results
competitive advantage
small and medium enterprises
Comércio
aprendizagem
resultados organizacionais
ventagem competitiva
pequenas e médias empresas
topic Mercadeo
aprendizaje
resultados organizacionales
ventaja competitiva
pequeñas y medianas empresas
Marketing
learning
organizational results
competitive advantage
small and medium enterprises
Comércio
aprendizagem
resultados organizacionais
ventagem competitiva
pequenas e médias empresas
description The study explains the relationship between two business capacities: market orientation and its influence on learning orientation and, both, on the organizational results of small and medium-sized enterprises (SMEs) in Ecuador. This is a transversal and quantitative deductive-hypothetical investigation. The theoretical model and the proposed hypotheses were tested by applying confirmatory factor analysis of the scales and an analysis based on the structural equations model. It was based on the model of Sinkula, Baker and Noordewier. It was determined that there is a link between market orientation and learning, which translates into a direct and positive impact with organizational results, which, although they do not reach significant levels in the development of Ecuadorian SMEs, this result should not be sustained in lack or deficiency of creativity and personal initiative, but in the current existing business culture, which must prioritize market studies and research development activities of new products/services.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-24
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uasb.edu.ec/index.php/eg/article/view/2408
10.32719/25506641.2020.8.3
url https://revistas.uasb.edu.ec/index.php/eg/article/view/2408
identifier_str_mv 10.32719/25506641.2020.8.3
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.uasb.edu.ec/index.php/eg/article/view/2408/2200
https://revistas.uasb.edu.ec/index.php/eg/article/view/2408/2318
https://revistas.uasb.edu.ec/index.php/eg/article/view/2408/3046
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
text/xml
dc.publisher.none.fl_str_mv Universidad Andina Simón Bolívar, Sede Ecuador
publisher.none.fl_str_mv Universidad Andina Simón Bolívar, Sede Ecuador
dc.source.none.fl_str_mv Estudios de la Gestión: Revista Internacional de Administración; No. 8 (2020): Estudios de la Gestión: International Journal of Administration n.° 8; 57-78
Estudios de la Gestión: Revista Internacional de Administración; Núm. 8 (2020): Estudios de la Gestión: Revista Internacional de Administración n.° 8; 57-78
Estudios de la Gestión: Revista Internacional de Administración; n. 8 (2020): Estudos de Gestão: Revista Internacional de Administração n.° 8; 57-78
2661-6513
2550-6641
reponame:Revista Estudios de la Gestión
instname:Universidad Andina Simón Bolivar
instacron:UASB
instname_str Universidad Andina Simón Bolivar
instacron_str UASB
institution UASB
reponame_str Revista Estudios de la Gestión
collection Revista Estudios de la Gestión
repository.name.fl_str_mv Revista Estudios de la Gestión - Universidad Andina Simón Bolivar
repository.mail.fl_str_mv
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spelling Organizational Learning and its Impact on Business Performance as Well as in the Market: the case of EcuadorEl aprendizaje organizacional y su impacto con el rendimiento empresarial y el mercado: el caso del EcuadorA aprendizagem organizacional e seu impacto no rendimento empresarial e no mercado: o caso do EquadorGallo-Mendoza, GustavoGallo-Mendoza, GustavoGallo-Mendoza, GustavoMercadeoaprendizajeresultados organizacionalesventaja competitivapequeñas y medianas empresasMarketinglearningorganizational resultscompetitive advantagesmall and medium enterprisesComércioaprendizagemresultados organizacionaisventagem competitivapequenas e médias empresasThe study explains the relationship between two business capacities: market orientation and its influence on learning orientation and, both, on the organizational results of small and medium-sized enterprises (SMEs) in Ecuador. This is a transversal and quantitative deductive-hypothetical investigation. The theoretical model and the proposed hypotheses were tested by applying confirmatory factor analysis of the scales and an analysis based on the structural equations model. It was based on the model of Sinkula, Baker and Noordewier. It was determined that there is a link between market orientation and learning, which translates into a direct and positive impact with organizational results, which, although they do not reach significant levels in the development of Ecuadorian SMEs, this result should not be sustained in lack or deficiency of creativity and personal initiative, but in the current existing business culture, which must prioritize market studies and research development activities of new products/services.El estudio explica la relación de dos capacidades empresariales: la orientación al mercado y su influencia en la orientación al aprendizaje y, ambos, en los resultados organizacionales de las pequeñas y medianas empresas (pymes) en Ecuador. Esta investigación deductivo-hipotética, de carácter transversal y cuantitativo. El modelo teórico y las hipótesis propuestas fueron contrastadas mediante la aplicación de análisis factorial confirmatorio de las escalas y un análisis basado en el modelo de ecuaciones estructurales. Se basó en el modelo de Sinkula, Baker y Noordewier. Se determinó que sí existe un vínculo entre la orientación al mercado y el aprendizaje, lo cual se traduce en un impacto directo y positivo con los resultados organizacionales, que si bien no alcanzan niveles significativos en el desarrollo de las pymes ecuatorianas, no debe sustentarse dicho resultado en falta o deficiencia de creatividad e iniciativa personal, sino en la actual cultura empresarial existente,la cual debe priorizar estudios de mercado y actividades de desarrollo investigativo de nuevos productos/servicios.O estudo explica a relação de duas capacidades empresariais: a orientação ao mercado e sua influência na orientação à aprendizagem e a influência de ambas sobre os resultados organizacionais das pequenas e médias empresas (PME) no Equador. Esta pesquisa é do tipo hipotética-dedutiva, de caráter transversal e quantitativo. O modelo teórico e as hipóteses propostas foram contrastados através da aplicação de uma análise fatorial confirmatória das escalas e uma análise baseada no modelo de equações estruturais. Baseouse no modelo de Sinkula, Baker e Noordewier. Determinou-se que existe um vínculo entre a orientação ao mercado e a aprendizagem, o que se traduz em um impacto direto e positivo sobre os resultados organizacionais. Embora estes não alcancem níveis significativos no desenvolvimento das PME equatorianas, tal resultado não deve justificar-se em falta ou deficiência de criatividade e iniciativa pessoal, devendo-se mais bem à atualcultura empresarial existente, a qual deve priorizar estudos de mercado e atividades de desenvolvimento investigativo de novos produtos/serviços.Universidad Andina Simón Bolívar, Sede Ecuador2020-11-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmltext/xmlhttps://revistas.uasb.edu.ec/index.php/eg/article/view/240810.32719/25506641.2020.8.3Estudios de la Gestión: Revista Internacional de Administración; No. 8 (2020): Estudios de la Gestión: International Journal of Administration n.° 8; 57-78Estudios de la Gestión: Revista Internacional de Administración; Núm. 8 (2020): Estudios de la Gestión: Revista Internacional de Administración n.° 8; 57-78Estudios de la Gestión: Revista Internacional de Administración; n. 8 (2020): Estudos de Gestão: Revista Internacional de Administração n.° 8; 57-782661-65132550-6641reponame:Revista Estudios de la Gestióninstname:Universidad Andina Simón Bolivarinstacron:UASBspahttps://revistas.uasb.edu.ec/index.php/eg/article/view/2408/2200https://revistas.uasb.edu.ec/index.php/eg/article/view/2408/2318https://revistas.uasb.edu.ec/index.php/eg/article/view/2408/3046info:eu-repo/semantics/openAccess2026-04-22T19:36:52Zoai:revistas.uasb.edu.ec:article/2408Portal de revistashttps://revistas.uasb.edu.ec/index.php/egInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/eg/oaiEcuador2661-65132661-6513opendoar:.2026-04-22T19:36:52falsePortal de revistashttps://revistas.uasb.edu.ec/index.php/egInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/eg/oaiEcuador2661-65132661-6513opendoar:.2026-04-22T19:36:52Revista Estudios de la Gestión - Universidad Andina Simón Bolivarfalse
score 14.712459

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