Proyecto de ensamble y comercialización de electrodomésticos menores inteligentes
In Ecuador, the average market size (2010-2014) for minor appliances is 53, 7 million dollars FOB. Gadgetic is a company that is in charge of assembling minor intelligent appliances, which can be wireless controlled through an app installed in smartphone or tablet. Among the variety of appliance to...
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| Tipo de documento: | dissertação |
| Estado: | Versão publicada |
| Data de publicação: | 2016 |
| País: | Ecuador |
| Recursos: | Universidad San Francisco de Quito |
| Repositório: | Repositorio Universidad San Francisco de Quito |
| Idioma: | espanhol |
| OAI Identifier: | oai:repositorio.usfq.edu.ec:23000/6201 |
| Acesso em linha: | http://repositorio.usfq.edu.ec/handle/23000/6201 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Nuevas empresas Dirección y administración Electrodomésticos Comercialización Ciencias sociales Administración |
| Resumo: | In Ecuador, the average market size (2010-2014) for minor appliances is 53, 7 million dollars FOB. Gadgetic is a company that is in charge of assembling minor intelligent appliances, which can be wireless controlled through an app installed in smartphone or tablet. Among the variety of appliance to be offered during the first five years of operation, they include: microwave, coffee maker, rice cooked and iron. This solution is focused on a consumer niche known as millennials which are characterized by being digital, using multiple channels and devices, and having the necessity of a constant connectivity. The product will be sold through a hybrid channel, which consists of: distributors (wholesalers and retailers) and online (website and mobile application). In the communication marketing plan it is included: advertising, personal selling and public relations. |
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