INTERORGANIZATIONAL LEARNING AND RELATIONSHIP MARKETING: AN EXPLORATORY STUDY
This paper aims to analyse the learning processes arising from interorganizational relationships, focusing the practices of relationship marketing between suppliers and customers. We conducted a basic qualitative study with companies, through in-depth interviews. As main results we have identified t...
| Autores: | , , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Recursos: | Universidade do Sul de Santa Catarina (UNISUL) |
| Repositorio: | Revista Eletrônica de Estratégia e Negócios |
| Idioma: | portugués |
| OAI Identifier: | oai:portaldeperiodicos.animaeducacao.com.br:article/9512 |
| Acesso em linha: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/9512 |
| Access Level: | acceso abierto |
| Palavra-chave: | Relationship Marketing Interorganizational Relationships Situated Organizational Learning Formal and Informal Processes of Learning Interorganizational Learning. Marketing de Relaciones Relaciones Interorganizacionales Aprendizaje Organizacional Situado Procesos de Aprendizaje Formales e Informales Aprendizaje Interorganizacional. Marketing de Relacionamento Relacionamentos Interorganizacionais Aprendizagem Organizacional Situada Processos Formais e Informais de Aprendizagem Aprendizagem Interorganizacional. |
| Resumo: | This paper aims to analyse the learning processes arising from interorganizational relationships, focusing the practices of relationship marketing between suppliers and customers. We conducted a basic qualitative study with companies, through in-depth interviews. As main results we have identified the preponderancy of informal learning process, bearing in mind experiences, sharing and changes of worldviews in learning situations, as well as the learning to trust, to commit and to cooperate. The formal learning processes, on the other hand, has contributed to the development of informal processes, and vice versa. |
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