The Führer’s rage: a study of discursive-pragmatic strategies in a viral Youtube video

Some theories concerning presupposition (STRAWSON, 1952; KEENAN, 1971) in enunciates and enunciation scenes (MAINGUENEAU, 2008) are revisited in this article, which aims to identify how and where the pragmatic presuppositions appear in a corpus formed by four videos uploaded on Youtube repository. S...

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Detalles Bibliográficos
Autores: Araújo, Júlio César, Costa, Rafael Rodrigues da
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2011
País:Brasil
Institución:Universidade do Sul de Santa Catarina (UNISUL)
Repositorio:Linguagem em (Dis)curso (Online)
Idioma:portugués
OAI Identifier:oai:portaldeperiodicos.animaeducacao.com.br:article/687
Acceso en línea:https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/687
Access Level:acceso abierto
Palabra clave:Enunciative scene
Presupposition
Web 2.0
Viral
Adolf Hitler
Escena enunciativa
Presupuesto
Cena enunciativa
Pressuposição
Descripción
Sumario:Some theories concerning presupposition (STRAWSON, 1952; KEENAN, 1971) in enunciates and enunciation scenes (MAINGUENEAU, 2008) are revisited in this article, which aims to identify how and where the pragmatic presuppositions appear in a corpus formed by four videos uploaded on Youtube repository. Such videos are part of a viral phenomenon of the internet. All of them reproduce the same scene from the movie The Downfall, adding subtitles in which the original content of the movie is replaced by dialogues about contemporary subjects. The analysis authorizes us to conclude that the Adolf Hitler character, the leading role in the mentioned movie, is transformed via changes in comprehensive and generic scenes, from which it is possible to re-introduce him in certain contexts. In that process, presuppositions emerge in satirical or mocking ways.