The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context
The purpose of this research was to empirically analyze whether the elements of value co-creation: Dialogue, Access, Risk and Transparency-DART, are related to Fair Trade certification and what benefits are generated from this relationship. The study was developed from the perspective of the perform...
| Autores: | , , , , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Recursos: | Universidade Estadual Paulista (UNESP) |
| Repositorio: | Revista Eletrônica Competências Digitais para Agricultura Familiar |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:codaf.tupa.unesp.br:8082:article/156 |
| Acesso em linha: | https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156 |
| Access Level: | acceso abierto |
| Palavra-chave: | Cocriação de valor DART Cooperativa Agroextrativista Veneza do Marajó Agrobiodiversidade Value co-creation Venice do Marajó Agroextractive Cooperative Agrobiodiversity Co-creación de valor Cooperativa Agroextractivista Veneza do Marajó Agrobiodiversidad |
| Resumo: | The purpose of this research was to empirically analyze whether the elements of value co-creation: Dialogue, Access, Risk and Transparency-DART, are related to Fair Trade certification and what benefits are generated from this relationship. The study was developed from the perspective of the performance of 151 extractive cooperative members. The object of study was the Cooperativa Agroextrativista Veneza do Marajó, which has been Fair Trade certified since 2014. To meet the proposed objective, field observation and survey were used. Quantitative data were analyzed using descriptive statistics and confirmatory factorial techniques. The results showed that DART is present in the studied cooperative, with Risk being the most representative variable. This result may be largely related to the fact that the açaí product comes from non-timber extraction, therefore, it is strongly dependent on the natural conditions of soil and favorable climate for its development. The achievement of the Fair Trade seal has become an alternative for extractives to increase the visibility of the product in the market and also an attractive business opportunity, since there is a market willing to pay a premium price for a differentiated organic product cultivated under the sustainable forest management of agrobiodiversity. |
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