The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat

In 2018, Jair Bolsonaro manipulated political mythologies to establish his public image and won the elections. In 2022, he repeated the strategy, but was defeated and did not recognize the result. After three days of silence, he released a video full of ambiguities. The aim of this research is to an...

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Detalhes bibliográficos
Autores: Braga, Thales Ernesto Cristino, da Fonseca, André Azevedo [UNESP]
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2023
País:Brasil
Recursos:Universidade Estadual Paulista (UNESP)
Repositório:Repositório Institucional da UNESP
Idioma:inglês
português
OAI Identifier:oai:repositorio.unesp.br:11449/309850
Acesso em linha:http://dx.doi.org/10.5433/1984-7939.2023v20n35p112
https://hdl.handle.net/11449/309850
Access Level:Acceso aberto
Palavra-chave:campanha eleitoral
election campaign
Jair Bolsonaro
mitologia política
political mythology
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spelling The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeatO mito do Salvador da Pátria no Instagram de Jair Bolsonaro após a derrota eleitoral de 2022campanha eleitoralelection campaignJair Bolsonaromitologia políticapolitical mythologyIn 2018, Jair Bolsonaro manipulated political mythologies to establish his public image and won the elections. In 2022, he repeated the strategy, but was defeated and did not recognize the result. After three days of silence, he released a video full of ambiguities. The aim of this research is to analyze, from the perspective of political myths, the comments made by users on Bolsonaro’s first manifestation on Instagram after his defeat in the elections. The method used was documentary analysis. It was concluded that the myths of conspiracy and the heroic savior were the most frequently used narratives, since they evoked the figure of a providential leader capable of saving the country from its enemies.Comunicação pela Universidade Estadual de Londrina (UEL)História pela Universidade Estadual Paulista (Unesp) Universidade Estadual de Londrina (UEL)História pela Universidade Estadual Paulista (Unesp) Universidade Estadual de Londrina (UEL)Universidade Estadual de Londrina (UEL)Universidade Estadual Paulista (UNESP)2025-04-29T20:16:57Z2023-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article110-128http://dx.doi.org/10.5433/1984-7939.2023v20n35p112Discursos Fotograficos, v. 20, n. 35, p. 110-128, 2023.1984-79391808-5652https://hdl.handle.net/11449/30985010.5433/1984-7939.2023v20n35p1122-s2.0-105000139365Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengporDiscursos Fotograficosinfo:eu-repo/semantics/openAccessBraga, Thales Ernesto Cristinoda Fonseca, André Azevedo [UNESP]2025-04-30T14:00:57Zoai:repositorio.unesp.br:11449/309850Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestrepositoriounesp@unesp.bropendoar:29462025-04-30T14:00:57Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat
O mito do Salvador da Pátria no Instagram de Jair Bolsonaro após a derrota eleitoral de 2022
title The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat
spellingShingle The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat
Braga, Thales Ernesto Cristino
campanha eleitoral
election campaign
Jair Bolsonaro
mitologia política
political mythology
title_short The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat
title_full The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat
title_fullStr The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat
title_full_unstemmed The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat
title_sort The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat
dc.creator.none.fl_str_mv Braga, Thales Ernesto Cristino
da Fonseca, André Azevedo [UNESP]
author Braga, Thales Ernesto Cristino
author_facet Braga, Thales Ernesto Cristino
da Fonseca, André Azevedo [UNESP]
author_role author
author2 da Fonseca, André Azevedo [UNESP]
author2_role author
dc.contributor.none.fl_str_mv Universidade Estadual de Londrina (UEL)
Universidade Estadual Paulista (UNESP)
dc.subject.por.fl_str_mv campanha eleitoral
election campaign
Jair Bolsonaro
mitologia política
political mythology
topic campanha eleitoral
election campaign
Jair Bolsonaro
mitologia política
political mythology
description In 2018, Jair Bolsonaro manipulated political mythologies to establish his public image and won the elections. In 2022, he repeated the strategy, but was defeated and did not recognize the result. After three days of silence, he released a video full of ambiguities. The aim of this research is to analyze, from the perspective of political myths, the comments made by users on Bolsonaro’s first manifestation on Instagram after his defeat in the elections. The method used was documentary analysis. It was concluded that the myths of conspiracy and the heroic savior were the most frequently used narratives, since they evoked the figure of a providential leader capable of saving the country from its enemies.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-01
2025-04-29T20:16:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.5433/1984-7939.2023v20n35p112
Discursos Fotograficos, v. 20, n. 35, p. 110-128, 2023.
1984-7939
1808-5652
https://hdl.handle.net/11449/309850
10.5433/1984-7939.2023v20n35p112
2-s2.0-105000139365
url http://dx.doi.org/10.5433/1984-7939.2023v20n35p112
https://hdl.handle.net/11449/309850
identifier_str_mv Discursos Fotograficos, v. 20, n. 35, p. 110-128, 2023.
1984-7939
1808-5652
10.5433/1984-7939.2023v20n35p112
2-s2.0-105000139365
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv Discursos Fotograficos
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 110-128
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv repositoriounesp@unesp.br
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score 15,228081

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