The myth of the nation’s savior on Jair Bolsonaro’s Instagram after his 2022 election defeat
In 2018, Jair Bolsonaro manipulated political mythologies to establish his public image and won the elections. In 2022, he repeated the strategy, but was defeated and did not recognize the result. After three days of silence, he released a video full of ambiguities. The aim of this research is to an...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Universidade Estadual Paulista (UNESP) |
| Repositorio: | Repositório Institucional da UNESP |
| Idioma: | inglés portugués |
| OAI Identifier: | oai:repositorio.unesp.br:11449/309850 |
| Acceso en línea: | http://dx.doi.org/10.5433/1984-7939.2023v20n35p112 https://hdl.handle.net/11449/309850 |
| Access Level: | acceso abierto |
| Palabra clave: | campanha eleitoral election campaign Jair Bolsonaro mitologia política political mythology |
| Sumario: | In 2018, Jair Bolsonaro manipulated political mythologies to establish his public image and won the elections. In 2022, he repeated the strategy, but was defeated and did not recognize the result. After three days of silence, he released a video full of ambiguities. The aim of this research is to analyze, from the perspective of political myths, the comments made by users on Bolsonaro’s first manifestation on Instagram after his defeat in the elections. The method used was documentary analysis. It was concluded that the myths of conspiracy and the heroic savior were the most frequently used narratives, since they evoked the figure of a providential leader capable of saving the country from its enemies. |
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