WhatsApp and the Platformization in Brazil: a dense description of agents articulated in control practices mediated by the platform
This article aims to describe the structured control system based on the use of WhatsApp in Brazil, locatingthe relationships between influence strategies of the public debate carried out by national agents and thedata market and algorithmic modulation strategies of Meta Plataforms Inc., company of...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Recursos: | Sociedade Brasileira de Estudos Interdisciplinares da Comunicação (INTERCOM) |
| Repositorio: | Intercom (São Paulo. Online. 2006) |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:ojs.revista.intercom.org.br:article/4134 |
| Acesso em linha: | https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4134 |
| Access Level: | acceso abierto |
| Palavra-chave: | WhatsApp Plataformización Dataficación Algoritmos Control Plataformização Dataficação Algorítmos Dataísmo Plataformization Datafication Algorithms Dataísm |
| Resumo: | This article aims to describe the structured control system based on the use of WhatsApp in Brazil, locatingthe relationships between influence strategies of the public debate carried out by national agents and thedata market and algorithmic modulation strategies of Meta Plataforms Inc., company of technology thatowns the platform. Starting from the concept of plataformization and an analytical approach influencedby the Actor-Network Theory, the WhatsApp is positioned in the analysis as a non-human sociotechnicalmember of a relationships network that involves economic and political objectives of human actors,leveling both in importance and understanding that the insertion of the platform profoundly changesthe practices and forms of social organization in the country. The goal is to understand the conjecturalconditions that make WhatsApp an important element in the lives of brazilian people and what is theMeta’s market model role for the control techniques that emerge with this use. |
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