Determining the Consumer Behavior in the Context of Virtual Retail

The studys main objective was to analyze, from the customers experience perspective with electronic retailing websites, the relationship amongst constructs of security and perceived reputation in online transactions, trust, perceived value, retailer satisfaction and customer commitment with the reta...

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Detalles Bibliográficos
Autores: Barboza, Stephanie Ingrid Souza, Medeiros, Fabiana Gama de, Farias, Huga Carla Alves de, Costa, Francisco José da
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2015
País:Brasil
Institución:Universidade Nove de Julho (UNINOVE)
Repositorio:REMark - Revista Brasileira de Marketing
Idioma:portugués
OAI Identifier:oai:https://periodicos.uninove.br:article/12077
Acceso en línea:https://periodicos.uninove.br/remark/article/view/12077
Access Level:acceso abierto
Palabra clave:E-Retailing; Commitment; Satisfaction; Perceived Value.
Varejo Eletrônico; Comprometimento; Satisfação; Valor Percebido.
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repository_id_str
spelling Determining the Consumer Behavior in the Context of Virtual RetailDeterminantes do Comprometimento de Consumidores no Contexto do Varejo VirtualE-Retailing; Commitment; Satisfaction; Perceived Value.Varejo Eletrônico; Comprometimento; Satisfação; Valor Percebido.The studys main objective was to analyze, from the customers experience perspective with electronic retailing websites, the relationship amongst constructs of security and perceived reputation in online transactions, trust, perceived value, retailer satisfaction and customer commitment with the retailer. The research is justified by the necessity of academic and empirical studies aiming a better consumer behavior comprehension within the internet context, a space with increasing importance on retailing demand and supply. A literature review was performed, generating a hypothesized model which was tested by an empirical analysis. Data was collected from 195 consumers, and descriptive procedures, psychometric consistency analysis and structural equation modeling were used for examining constructs and relationships. Results indicated, on the aggregate analysis, that commitment is consistently influenced by consumers satisfaction and perceived value, and no evidence of influence from trust was found. Additionally, results indicated a consistent influence of perceived risk on consumers satisfaction and trust. This study contributes both with consumer behavior research and retailing management and it can become a suitable basis for facilitating managers decisions, or for a better understanding of the analyzed constructs.O estudo analisou alguns condicionantes do comprometimento de consumidores com ofertantes de varejo eletrnico. A proposta se justificou na necessidade de estudos acadmicos e de base emprica para melhor compreender o comportamento do consumidor de varejo no contexto de internet, espao que vem crescendo em importncia na demanda e na oferta varejistas. Foi efetuada uma reviso da literatura, que gerou um modelo de hipteses, e este modelo foi testado por meio de um trabalho emprico, com dados de 195 consumidores, e com operacionalizao dos construtos por procedimentos descritivos, de anlise de consistncia psicomtrica e de modelagem de equaes estruturais. Os resultados indicaram que, na verificao do conjunto de construtos, o comprometimento influenciado de forma consistente pela satisfao e pela percepo de valor dos consumidores, no havendo evidncias de influncia da confiana percebida. Adicionalmente, ficou evidenciada a influncia do risco percebido na formao da satisfao e da confiana. O estudo contribui tanto para pesquisas de comportamento do consumidor quanto de gesto de varejo, e pode servir de base para melhorar as decises de gestores, ou para aperfeioar a compreenso dos construtos analisados.Universidade Nove de Julho - Uninove2015-04-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1207710.5585/remark.v14i1.2470ReMark - Revista Brasileira de Marketing; v. 14, n. 1 (2015): Janeiro - Março; 72-832177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12077/5721Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessBarboza, Stephanie Ingrid SouzaMedeiros, Fabiana Gama deFarias, Huga Carla Alves deCosta, Francisco José da2019-02-19T17:42:22Zoai:https://periodicos.uninove.br:article/12077Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:42:22REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Determining the Consumer Behavior in the Context of Virtual Retail
Determinantes do Comprometimento de Consumidores no Contexto do Varejo Virtual
title Determining the Consumer Behavior in the Context of Virtual Retail
spellingShingle Determining the Consumer Behavior in the Context of Virtual Retail
Barboza, Stephanie Ingrid Souza
E-Retailing; Commitment; Satisfaction; Perceived Value.
Varejo Eletrônico; Comprometimento; Satisfação; Valor Percebido.
title_short Determining the Consumer Behavior in the Context of Virtual Retail
title_full Determining the Consumer Behavior in the Context of Virtual Retail
title_fullStr Determining the Consumer Behavior in the Context of Virtual Retail
title_full_unstemmed Determining the Consumer Behavior in the Context of Virtual Retail
title_sort Determining the Consumer Behavior in the Context of Virtual Retail
dc.creator.none.fl_str_mv Barboza, Stephanie Ingrid Souza
Medeiros, Fabiana Gama de
Farias, Huga Carla Alves de
Costa, Francisco José da
author Barboza, Stephanie Ingrid Souza
author_facet Barboza, Stephanie Ingrid Souza
Medeiros, Fabiana Gama de
Farias, Huga Carla Alves de
Costa, Francisco José da
author_role author
author2 Medeiros, Fabiana Gama de
Farias, Huga Carla Alves de
Costa, Francisco José da
author2_role author
author
author
dc.subject.por.fl_str_mv E-Retailing; Commitment; Satisfaction; Perceived Value.
Varejo Eletrônico; Comprometimento; Satisfação; Valor Percebido.
topic E-Retailing; Commitment; Satisfaction; Perceived Value.
Varejo Eletrônico; Comprometimento; Satisfação; Valor Percebido.
description The studys main objective was to analyze, from the customers experience perspective with electronic retailing websites, the relationship amongst constructs of security and perceived reputation in online transactions, trust, perceived value, retailer satisfaction and customer commitment with the retailer. The research is justified by the necessity of academic and empirical studies aiming a better consumer behavior comprehension within the internet context, a space with increasing importance on retailing demand and supply. A literature review was performed, generating a hypothesized model which was tested by an empirical analysis. Data was collected from 195 consumers, and descriptive procedures, psychometric consistency analysis and structural equation modeling were used for examining constructs and relationships. Results indicated, on the aggregate analysis, that commitment is consistently influenced by consumers satisfaction and perceived value, and no evidence of influence from trust was found. Additionally, results indicated a consistent influence of perceived risk on consumers satisfaction and trust. This study contributes both with consumer behavior research and retailing management and it can become a suitable basis for facilitating managers decisions, or for a better understanding of the analyzed constructs.
publishDate 2015
dc.date.none.fl_str_mv 2015-04-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12077
10.5585/remark.v14i1.2470
url https://periodicos.uninove.br/remark/article/view/12077
identifier_str_mv 10.5585/remark.v14i1.2470
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12077/5721
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 14, n. 1 (2015): Janeiro - Março; 72-83
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1853677085000728576
score 15,301603

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