Meanings of collaborative consumption in tourism based on AIRBNB consumers

Collaborative consumer platforms that facilitate person-to-person transactions, and enable new social connections, have been established in the travel marketplace, propagating meanings that are shared by their target audience. By understanding and reproducing the discourses constructed by organizati...

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Detalhes bibliográficos
Autores: Silva, Luana Alexandre, Barbosa, Maria de Lourdes de Azevedo, Farias, Miriam Leite
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2020
País:Brasil
Recursos:Universidade do Vale do Itajaí (UNIVALI)
Repositório:Turismo : Visão e Ação (Online)
Idioma:português
inglês
OAI Identifier:oai:ojs.periodicos.univali.br:article/16708
Acesso em linha:https://periodicos.univali.br/index.php/rtva/article/view/16708
Access Level:Acceso aberto
Palavra-chave:Significado do consumo
Consumo colaborativo
Turismo.
id BR_768f705f6f2e8a4e2f4a593988161f3e
oai_identifier_str oai:ojs.periodicos.univali.br:article/16708
network_acronym_str BR
network_name_str Brasil
repository_id_str
dc.title.none.fl_str_mv Meanings of collaborative consumption in tourism based on AIRBNB consumers
Significados do consumo colaborativo no turismo a partir dos consumidores do AIRBNB
title Meanings of collaborative consumption in tourism based on AIRBNB consumers
spellingShingle Meanings of collaborative consumption in tourism based on AIRBNB consumers
Silva, Luana Alexandre
Significado do consumo
Consumo colaborativo
Turismo.
title_short Meanings of collaborative consumption in tourism based on AIRBNB consumers
title_full Meanings of collaborative consumption in tourism based on AIRBNB consumers
title_fullStr Meanings of collaborative consumption in tourism based on AIRBNB consumers
title_full_unstemmed Meanings of collaborative consumption in tourism based on AIRBNB consumers
title_sort Meanings of collaborative consumption in tourism based on AIRBNB consumers
dc.creator.none.fl_str_mv Silva, Luana Alexandre
Barbosa, Maria de Lourdes de Azevedo
Farias, Miriam Leite
author Silva, Luana Alexandre
author_facet Silva, Luana Alexandre
Barbosa, Maria de Lourdes de Azevedo
Farias, Miriam Leite
author_role author
author2 Barbosa, Maria de Lourdes de Azevedo
Farias, Miriam Leite
author2_role author
author
dc.subject.por.fl_str_mv Significado do consumo
Consumo colaborativo
Turismo.
topic Significado do consumo
Consumo colaborativo
Turismo.
description Collaborative consumer platforms that facilitate person-to-person transactions, and enable new social connections, have been established in the travel marketplace, propagating meanings that are shared by their target audience. By understanding and reproducing the discourses constructed by organizations, consumers can contribute to the establishment of collaborative services in society, actively participating in the interpretation and reformulation of ideas transmitted by the platforms. In this context, this study aimed to analyze the meanings of discourses involving collaborative consumption in tourism, through the interpretation of its consumers. Qualitative in nature, the research was based on semi-structured interviews with individuals who had consumed the services of the Airbnb travel platform, emphasizing the interpretation of messages passed through the website. Using the technique of discourse analysis, it was observed that there was among a common perception among the interviewees that the discourse propagated by the platform transmits the ideas of ease, safety, economy and hospitality. The perception of other, less emphasized meanings was also identified, as well as others that were added due to the consumers’ previous experiences and knowledge, indicating that the consumers themselves participate in the process of constructing discourses that permeate their reality.
publishDate 2020
dc.date.none.fl_str_mv 2020-07-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/16708
10.14210/rtva.v22n2.p380-400
url https://periodicos.univali.br/index.php/rtva/article/view/16708
identifier_str_mv 10.14210/rtva.v22n2.p380-400
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/16708/9439
https://periodicos.univali.br/index.php/rtva/article/view/16708/9440
dc.rights.driver.fl_str_mv Copyright (c) 2020 Turismo - Visão e Ação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Turismo - Visão e Ação
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
dc.source.none.fl_str_mv Turismo: Visão e Ação; Vol. 22 No. 2 (2020): Maio-Agosto; 380-400
Turismo: Visão e Ação; Vol. 22 Núm. 2 (2020): Maio-Agosto; 380-400
Turismo: Visão e Ação; v. 22 n. 2 (2020): Maio-Agosto; 380-400
1983-7151
1415-6393
reponame:Turismo : Visão e Ação (Online)
instname:Universidade do Vale do Itajaí (UNIVALI)
instacron:UNIVALI
instname_str Universidade do Vale do Itajaí (UNIVALI)
instacron_str UNIVALI
institution UNIVALI
reponame_str Turismo : Visão e Ação (Online)
collection Turismo : Visão e Ação (Online)
repository.name.fl_str_mv Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)
repository.mail.fl_str_mv luiz.flores@univali.br || revistaturismo@univali.br
_version_ 1853661800194637824
spelling Meanings of collaborative consumption in tourism based on AIRBNB consumersSignificados do consumo colaborativo no turismo a partir dos consumidores do AIRBNBSignificado do consumoConsumo colaborativoTurismo.Collaborative consumer platforms that facilitate person-to-person transactions, and enable new social connections, have been established in the travel marketplace, propagating meanings that are shared by their target audience. By understanding and reproducing the discourses constructed by organizations, consumers can contribute to the establishment of collaborative services in society, actively participating in the interpretation and reformulation of ideas transmitted by the platforms. In this context, this study aimed to analyze the meanings of discourses involving collaborative consumption in tourism, through the interpretation of its consumers. Qualitative in nature, the research was based on semi-structured interviews with individuals who had consumed the services of the Airbnb travel platform, emphasizing the interpretation of messages passed through the website. Using the technique of discourse analysis, it was observed that there was among a common perception among the interviewees that the discourse propagated by the platform transmits the ideas of ease, safety, economy and hospitality. The perception of other, less emphasized meanings was also identified, as well as others that were added due to the consumers’ previous experiences and knowledge, indicating that the consumers themselves participate in the process of constructing discourses that permeate their reality.Plataformas de consumo colaborativo que facilitam as transações de pessoa para pessoa e possibilitam novas conexões sociais vêm se estabelecendo no mercado de viagens, propagando significados que são compartilhados pelo seu público-alvo. Ao perceberem e reproduzirem os discursos construídos pelas organizações, os consumidores podem contribuir para o estabelecimento dos serviços colaborativos na sociedade, participando de forma ativa na interpretação e na reformulação das ideias passadas pelas plataformas. Nesse sentido, este estudo se propôs a analisar os significados dos discursos que envolvem o consumo colaborativo no turismo a partir da interpretação de seus consumidores. De natureza qualitativa, a coleta dos dados foi realizada por meio de entrevistas semiestruturadas com indivíduos que haviam consumido os serviços da plataforma de viagens Airbnb, dando ênfase à interpretação das mensagens passadas pelo website. Utilizando da técnina de análise do discurso, observou-se que havia entre os entrevistados uma percepção comum em relação ao discurso propagado pela plataforma, que é de facilidade, segurança, economia e hospitalidade. Fora identificado também a percepção de significados pouco enfatizados e ainda outros que foram acrescentados em função das experiências e conhecimentos prévios dos consumidores, indicando a participação dos indivíduos no processo de construção dos discursos que permeiam sua realidade.Universidade do Vale do Itajaí­ - UNIVALI / SC2020-07-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/1670810.14210/rtva.v22n2.p380-400Turismo: Visão e Ação; Vol. 22 No. 2 (2020): Maio-Agosto; 380-400Turismo: Visão e Ação; Vol. 22 Núm. 2 (2020): Maio-Agosto; 380-400Turismo: Visão e Ação; v. 22 n. 2 (2020): Maio-Agosto; 380-4001983-71511415-6393reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporenghttps://periodicos.univali.br/index.php/rtva/article/view/16708/9439https://periodicos.univali.br/index.php/rtva/article/view/16708/9440Copyright (c) 2020 Turismo - Visão e Açãoinfo:eu-repo/semantics/openAccessSilva, Luana AlexandreBarbosa, Maria de Lourdes de AzevedoFarias, Miriam Leite2021-05-20T22:56:44Zoai:ojs.periodicos.univali.br:article/16708Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2021-05-20T22:56:44Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false
score 15.228081

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