Tourist identity and collaborative consumption: an analysis based on the discourse perceived by consumers on the Airbnb platform
Through digital platforms, collaborative consumption allows access to various products and services, taking on an essential role in the construction of identities. By expanding the participation of individuals in the choices of their travels and allowing direct contact between users, this form of co...
| Authors: | , , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2021 |
| Country: | Brasil |
| Institution: | Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR) |
| Repository: | Revista Brasileira de Pesquisa em Turismo |
| Language: | Portuguese English |
| OAI Identifier: | oai:ojs.emnuvens.com.br:article/1993 |
| Online Access: | https://rbtur.org.br/rbtur/article/view/1993 |
| Access Level: | Open access |
| Keyword: | Identity Collaborative Consumption Tourism Anti-tourist discourse. Identidad Consumo colaborativo Turismo Discurso anti-turístico. Identidade Consumo Colaborativo Discurso anti-turista. |
| Summary: | Through digital platforms, collaborative consumption allows access to various products and services, taking on an essential role in the construction of identities. By expanding the participation of individuals in the choices of their travels and allowing direct contact between users, this form of consumption has managed to attract people searching for alternatives within the tourism market, and has given space for the anti-tourist discourse, aimed at consumers looking to distance themselves from traditional tourism, usually in mass. Understanding that consumers act in the propagation of discourses and images about a service or destination, as well as in the construction of their consumer identity, this study sought to understand how Airbnb users interpret the messages presented by the platform and relate them to their tourist (traditional) or traveler (anti-tourist) identity. The results of this study, of qualitative nature, obtained from the analysis of the data generated by semi-structured interviews, indicate that the interviewees identify themselves more with the proposal of the services offered by the platform than with the idea of being a tourist or a traveler. With similar interests, users reveal that they have consumption characteristics common to both consumer profiles, varying according to the type of trip that each one takes. |
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