Two steps from paradise: the case of Pousada Bravo House
This teaching case portrays the history of Pousada Bravo House, in which two brothers, owners of the inn, faced a dilemma: should they build more adapted rooms in the inn or lease a plot of land nearby and build everything from scratch so there are no problems with the facilities? To build the case...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Fundação Getulio Vargas (FGV) |
| Repositorio: | Cadernos EBAPE.BR |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/88586 |
| Acceso en línea: | https://periodicos.fgv.br/cadernosebape/article/view/88586 |
| Access Level: | acceso abierto |
| Palabra clave: | Diversificação de atividades Estratégia Pousada Turismo Caso de ensino Diversification Strategy Inn Tourism Teaching case Diversificación Estrategia Posada Caso didáctico |
| Sumario: | This teaching case portrays the history of Pousada Bravo House, in which two brothers, owners of the inn, faced a dilemma: should they build more adapted rooms in the inn or lease a plot of land nearby and build everything from scratch so there are no problems with the facilities? To build the case about the work of diversifying activities to increase revenue, data sources were obtained from primary sources, through interviews with the company’s partners, and from secondary sources by searching the written media and article database. The script, events, company name, and participants remained real during the case, which focuses on the area of business strategy and allows analysis of managers’ decision-making. The main objective of the case is to provide a reflection on the formulation of strategies for the company’s growth and it can be used in graduation and technician courses in business administration. |
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