Unplanned Purchase and Personal Debt: A Relation Analysis
Literatures on impulse purchasing and indebtedness have been studied separately for decades, mainly in studies in the areas of marketing and finances. Thereby, this research proposes a multidisciplinary study amidst the phenomenon that is impulse purchasing and personal debt. Therefore, the central...
| Autores: | , , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2017 |
| País: | Brasil |
| Recursos: | Pontifícia Universidade Católica de São Paulo (PUC-SP) |
| Repositório: | Revista Administração em Diálogo |
| Idioma: | português inglês |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/32758 |
| Acesso em linha: | https://revistas.pucsp.br/index.php/rad/article/view/32758 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Compra por Impulso Comportamento do Consumidor Processo de Decisão de Compra. Impulse Purchasing Consumer Behavior Purchase Decision Process. |
| Resumo: | Literatures on impulse purchasing and indebtedness have been studied separately for decades, mainly in studies in the areas of marketing and finances. Thereby, this research proposes a multidisciplinary study amidst the phenomenon that is impulse purchasing and personal debt. Therefore, the central objective of this study was to identify if there is a relation between impulse purchasing and personal debt within traditional retail. To reach this objective, a quantitative research was conducted, descriptive, cross-sectional and survey type. The sample contemplated 435 customers in a store. The data were collected in the environment of a shoe retail store in the country side of Espírito Santo - Brazil. The relations between variables were analyzed by the means of a multiple regression. The results showed evidence that, to the respondents, impulse purchasing can affect their income, but personal indebtedness is not necessarily prevenient from unplanned purchase. |
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