Trade union communication in times of multiculturalism

The transformations of the world of work, as well as the fall of paradigms, have so affected Brazilian trade unionism that trade union leaders are still in a state of perplexity, unable to keep up with the changes workers experience. This crisis has been reflected in the communication policies that...

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Detalhes bibliográficos
Autor: Castro, Cosette
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2009
País:Brasil
Recursos:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositorio:Revista FAMECOS: Mídia cultura e tecnologia
Idioma:portugués
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/5477
Acesso em linha:https://revistaseletronicas.pucrs.br/revistafamecos/article/view/5477
Access Level:acceso abierto
Palavra-chave:Communication
Trade union communication
policy
Comunicação
comunicação sindical
política
Comunicação sindical
Descrição
Resumo:The transformations of the world of work, as well as the fall of paradigms, have so affected Brazilian trade unionism that trade union leaders are still in a state of perplexity, unable to keep up with the changes workers experience. This crisis has been reflected in the communication policies that the trade union entities develop, especially when the trade union communication is understood as a dialectical process of transmission of culture, of different cultures.