Trade union communication in times of multiculturalism
The transformations of the world of work, as well as the fall of paradigms, have so affected Brazilian trade unionism that trade union leaders are still in a state of perplexity, unable to keep up with the changes workers experience. This crisis has been reflected in the communication policies that...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2009 |
| País: | Brasil |
| Recursos: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/5477 |
| Acesso em linha: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/5477 |
| Access Level: | acceso abierto |
| Palavra-chave: | Communication Trade union communication policy Comunicação comunicação sindical política Comunicação sindical |
| Resumo: | The transformations of the world of work, as well as the fall of paradigms, have so affected Brazilian trade unionism that trade union leaders are still in a state of perplexity, unable to keep up with the changes workers experience. This crisis has been reflected in the communication policies that the trade union entities develop, especially when the trade union communication is understood as a dialectical process of transmission of culture, of different cultures. |
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