Cultural identity applied to local fashion brands

The objective of this paper is to present a case study of the project carried out based on the research Regional identity and social responsibility as tools to add value to the fashion of the Serra Gaúcha. It is highlighted, through some examples, the importance of developing new products based on t...

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Detalles Bibliográficos
Autores: Manfredini, Mercedes Lusa, Venzon, Bernardete
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2015
País:Brasil
Institución:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
Repositorio:Revista dObra[s]
Idioma:portugués
OAI Identifier:oai:ojs.dobras.emnuvens.com.br:article/14
Acceso en línea:https://dobras.emnuvens.com.br/dobras/article/view/14
Access Level:acceso abierto
Palabra clave:identity
fashion
design
sustainability.
identidade
moda
sustentabilidade.
Descripción
Sumario:The objective of this paper is to present a case study of the project carried out based on the research Regional identity and social responsibility as tools to add value to the fashion of the Serra Gaúcha. It is highlighted, through some examples, the importance of developing new products based on the identity of a place, by decoding this place through a systemic approach of design.