A linguagem fascista e a constituição da imagem pública: uma análise sobre Jair Bolsonaro

This essay tries to capture traits of Jair Bolsonaro’s public image based on the interaction between the speeches given in the acts of September 7, 2021 and the audiences’ standings. For this purpose, it discusses the concept of public image and the constitutive elements of fascist language. The cor...

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Detalhes bibliográficos
Autores: Paula Guimarães Simões, Terezinha Silva
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:Brasil
Recursos:Universidade Federal de Minas Gerais (UFMG)
Repositorio:Repositório Institucional da UFMG
Idioma:portugués
OAI Identifier:oai:repositorio.ufmg.br:1843/60112
Acesso em linha:https://www.revistas.usp.br/Rumores/article/view/200392
http://hdl.handle.net/1843/60112
https://orcid.org/0000-0001-8957-5326
Access Level:acceso abierto
Palavra-chave:Imagem pública
Linguagem fascista
Bolsonaro
Celebridades
Fama
Presidentes - Brasil
Fascismo
Descrição
Resumo:This essay tries to capture traits of Jair Bolsonaro’s public image based on the interaction between the speeches given in the acts of September 7, 2021 and the audiences’ standings. For this purpose, it discusses the concept of public image and the constitutive elements of fascist language. The corpus consists of 40 texts published by Folha de S.Paulo, analyzed from two axes: 1) Bolsonaro’s speech; 2) the public’s standings. The analysis reinforces the aggressive oratory, incitement to hatred and violence present in his speech, while preaching religiosity, freedom, and truth. Other audiences, in turn, point to him as a fascist, liar, and a scammer, who opposes the values of democracy, freedom, and life itself.