Adoção de plataformas on-line de hospedagem compartilhada: um estudo do comportamento de uso do Airbnb
The multiplication of shared hosting models in tourism and the growth of the Airbnb platform have impacted the tourism industry. This study aims to verify, through the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the factors involved in the process of adoption and intention to use...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Institución: | Universidade Federal de Minas Gerais (UFMG) |
| Repositorio: | Repositório Institucional da UFMG |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.ufmg.br:1843/57396 |
| Acceso en línea: | http://hdl.handle.net/1843/57396 |
| Access Level: | acceso abierto |
| Palabra clave: | Hospedagem compartilhada Airbnb UTAUT2 Turismo |
| Sumario: | The multiplication of shared hosting models in tourism and the growth of the Airbnb platform have impacted the tourism industry. This study aims to verify, through the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the factors involved in the process of adoption and intention to use the Airbnb platform by Brazilian users. This study, which is characterized as a quantitative research study of the survey type, was applied to 263 individuals who knew the platform; for the data analysis, Partial Least Squares Structural Equation Modeling (PLS-SEM) was used. The results show that the constructs: Performance Expectancy, Effort Expectancy, Social Influence and Habit, have an impact on the intentions of individuals. By highlighting these factors, this study contributes to the identification of consumer motivation and the expansion of Airbnb in Brazil. It also extends the use of the UTAUT2 model to the context of shared economy. |
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