Endomarketing, organizational culture and satisfaction at work: a study in professional advice from Mato Grosso (Brazil)
The present study aims to analyze whether internal marketing positively influences the perceptions of organizational culture and job satisfaction in professional councils in the state of Mato Grosso. To this end, a quantitative survey was carried out, using an electronic questionnaire made available...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica de São Paulo (PUC-SP) |
| Repositorio: | Revista de Carreiras e Pessoas |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/51114 |
| Acceso en línea: | https://revistas.pucsp.br/index.php/ReCaPe/article/view/51114 |
| Access Level: | acceso abierto |
| Palabra clave: | Endomarketing Satisfação no trabalho Cultura organizacional Internal marketing Job satisfaction Organizational culture Satisfacción laboral Cultura de la organización |
| Sumario: | The present study aims to analyze whether internal marketing positively influences the perceptions of organizational culture and job satisfaction in professional councils in the state of Mato Grosso. To this end, a quantitative survey was carried out, using an electronic questionnaire made available by Google Forms, which was answered by 52 employees, with the sample being 38% men and 62% women. The main results show that internal marketing practices can influence job satisfaction and employees' perceptions about organizational culture. |
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