Short circuits of food production – consumption: an overview of the tourist trade in Bonito, MS, Brazil
Direct marketing mechanisms between smallholders and tourism firms have been widely analyzed by the international scholarship as a strategy to channel some of the economic benefits of tourism to rural communities. By drawing on contributions from rural sociology, this study offers an alternative app...
| Author: | |
|---|---|
| Format: | article |
| Status: | Published version |
| Publication Date: | 2018 |
| Country: | Brasil |
| Institution: | Universidade Federal do Rio de Janeiro (UFRJ) |
| Repository: | Caderno Virtual de Turismo |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs.www.ivt.coppe.ufrj.br:article/1209 |
| Online Access: | https://www.ivt.coppe.ufrj.br/caderno/article/view/1209 |
| Access Level: | Open access |
| Keyword: | Circuitos locais localização comercialização direta turismo Bonito |
| Summary: | Direct marketing mechanisms between smallholders and tourism firms have been widely analyzed by the international scholarship as a strategy to channel some of the economic benefits of tourism to rural communities. By drawing on contributions from rural sociology, this study offers an alternative approach to direct marketing. Based on a qualitative analysis undertaken in Bonito, MS, Brazil, the paper suggests that the conventional networks orient the food purchasing patterns of the tourism firms, which rely on strict criteria of predictability and scale of food supply. This dominant relationship of production-consumption limits the development of short food circuits. Therefore, to create sustainable business relationships, local actors should incorporate practices that privilege the re-localization of food production and consumption. Both family farmers and tourism firms may benefit from direct marketing, through creating a local branding strategy that is socially just, economic viable and ultimately help to distinguish Bonito’s experience from other destinations. |
|---|