Argentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019)
Identifying the set of dynamics that operate the Argentine audiovisual sector as a result of technological development, but also political regulatory and economic, is a task that in the proposed route gave birth to the notion of expanded audiovisual space, which frames a market that was originally d...
| Autor: | |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Uruguay |
| Institución: | Universidad ORT Uruguay |
| Repositorio: | RAD |
| Idioma: | español |
| OAI Identifier: | oai:rad.ort.edu.uy:20.500.11968/4301 |
| Acceso en línea: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2996 http://hdl.handle.net/20.500.11968/4301 |
| Access Level: | acceso abierto |
| Palabra clave: | comunicación audiovisual transformaciones mercado Argentina communication transformations market comunicação transformações |
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| dc.title.none.fl_str_mv |
Argentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019) Audiovisual ampliado argentino: Regulación y mercado en el gobierno de Cambiemos Audiovisual expandido argentino: Regulação e mercado no governo de Cambiemos (2015-2019) |
| title |
Argentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019) |
| spellingShingle |
Argentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019) Marino, Santiago comunicación audiovisual transformaciones mercado Argentina communication audiovisual transformations market Argentina comunicação audiovisual transformações mercado Argentina |
| title_short |
Argentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019) |
| title_full |
Argentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019) |
| title_fullStr |
Argentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019) |
| title_full_unstemmed |
Argentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019) |
| title_sort |
Argentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019) |
| dc.creator.none.fl_str_mv |
Marino, Santiago |
| author |
Marino, Santiago |
| author_facet |
Marino, Santiago |
| author_role |
author |
| dc.subject.es-ES.fl_str_mv |
comunicación audiovisual transformaciones mercado Argentina |
| topic |
comunicación audiovisual transformaciones mercado Argentina communication audiovisual transformations market Argentina comunicação audiovisual transformações mercado Argentina |
| dc.subject.en-US.fl_str_mv |
communication audiovisual transformations market Argentina |
| dc.subject.pt-BR.fl_str_mv |
comunicação audiovisual transformações mercado Argentina |
| description |
Identifying the set of dynamics that operate the Argentine audiovisual sector as a result of technological development, but also political regulatory and economic, is a task that in the proposed route gave birth to the notion of expanded audiovisual space, which frames a market that was originally divided by support and production cycles in continuous audiovisual (radio and tv) and discontinuous (film and video) forms. The article offers a description of the drifts of the sector in Argentina during the management of Cambiemos, a political alliance that governed the country between 2015 and 2019. Then, the existing offer is systematized with which the market seeks to adapt to the new possibilities –or business models– and the new consumer situations of the audiences. The text includes an analysis of communication policy studies accompanied by an analytical description of the relationship between supply and demand as the first step to a pending study: the political economy of the expanded audiovisual space in Argentina. |
| publishDate |
2021 |
| dc.date.accessioned.none.fl_str_mv |
2021-06-17T17:36:36Z |
| dc.date.available.none.fl_str_mv |
2021-06-17T17:36:36Z |
| dc.date.none.fl_str_mv |
2021-05-10 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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vol10 |
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info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
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https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2996 10.18861/ic.2021.16.1.2996 |
| dc.identifier.uri.none.fl_str_mv |
http://hdl.handle.net/20.500.11968/4301 http://hdl.handle.net/20.500.11968/4301 |
| url |
https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2996 http://hdl.handle.net/20.500.11968/4301 |
| identifier_str_mv |
10.18861/ic.2021.16.1.2996 |
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spa |
| language |
spa |
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https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2996/3355 |
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info:eu-repo/semantics/openAccess |
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http://creativecommons.org/licenses/by/4.0 |
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openAccess |
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http://creativecommons.org/licenses/by/4.0 |
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application/pdf |
| dc.publisher.es-ES.fl_str_mv |
Universidad ORT Uruguay |
| dc.source.es-ES.fl_str_mv |
InMediaciones de la Comunicación; Vol. 16 Núm. 1 (2021): InMediaciones de la Comunicación; 39 - 57 |
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1688-8626 1510-5091 10.18861/ic.2021.16.1 reponame:RAD instname:Universidad ORT Uruguay instacron:Universidad ORT |
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Universidad ORT Uruguay |
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Universidad ORT |
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Universidad ORT |
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RAD |
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RAD |
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RAD - Universidad ORT Uruguay |
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rodriguez_v@ort.edu.uy |
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1871460976217292800 |
| spelling |
Marino, Santiago2021-05-102021-06-17T17:36:36Z2021-06-17T17:36:36Zhttps://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/299610.18861/ic.2021.16.1.2996http://hdl.handle.net/20.500.11968/4301http://hdl.handle.net/20.500.11968/4301Identifying the set of dynamics that operate the Argentine audiovisual sector as a result of technological development, but also political regulatory and economic, is a task that in the proposed route gave birth to the notion of expanded audiovisual space, which frames a market that was originally divided by support and production cycles in continuous audiovisual (radio and tv) and discontinuous (film and video) forms. The article offers a description of the drifts of the sector in Argentina during the management of Cambiemos, a political alliance that governed the country between 2015 and 2019. Then, the existing offer is systematized with which the market seeks to adapt to the new possibilities –or business models– and the new consumer situations of the audiences. The text includes an analysis of communication policy studies accompanied by an analytical description of the relationship between supply and demand as the first step to a pending study: the political economy of the expanded audiovisual space in Argentina.Identificar el conjunto de dinámicas que operan en el sector audiovisual argentino como fruto del desarrollo tecnológico, pero también político-regulatorio y económico, es una tarea que en el recorrido propuesto alumbra la noción de espacio audiovisual ampliado, que encuadra un mercado que se dividía originalmente por soporte y por ciclos productivos en audiovisual continuo (radio y televisión) y discontinuo (cine y video). El artículo ofrece una descripción de las derivas de dicho sector en Argentina durante la gestión de Cambiemos, alianza política que gobernó el país entre 2015 y 2019. Luego, se sistematiza la oferta realmente existente con la que el mercado busca adaptarse a las nuevas posibilidades–o modelos de negocio– y las nuevas situaciones de consumo de las audiencias. El texto incluye un análisis propio de los estudios de políticas de comunicación, acompañado por la descripción analítica de la relación entre la oferta y la demanda, primer paso del desarrollo de una investigación pendiente que envuelve el marco de este artículo: la economía política del denominado espacio audiovisual ampliado en Argentina.Identificar o conjunto de dinâmicas que operam no setor audiovisual argentino como resultado do desenvolvimento tecnológico, mas também político / regulatório e econômico, é uma tarefa que no percurso proposto ilumina a noção de espaço audiovisual expandido, que se encaixa em um mercado que se dividia originalmente por suportes e por ciclos de produção em audiovisual contínuo (rádio e televisão) e descontínuo (cinema e vídeo). O artigo oferece uma descrição das derivas desse setor na Argentina durante a gestão de Cambiemos, aliança política que governou o país entre 2015 e 2019. Em seguida, sistematiza-se a oferta realmenteexistente com a qual o mercado busca se adaptaràs novas possibilidades –ou modelos de negócios– e às novas situações de consumo das audiências. O texto inclui uma análise dos estudos de política de comunicação, acompanhada por uma descrição analítica da relação entre oferta e demanda, o primeiro passo no desenvolvimento de uma investigação pendente que abrange o quadro deste artigo: a economia política do chamado espaço audiovisual expandido na Argentina.application/pdfspaUniversidad ORT Uruguayhttps://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2996/3355info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0InMediaciones de la Comunicación; Vol. 16 Núm. 1 (2021): InMediaciones de la Comunicación; 39 - 571688-86261510-509110.18861/ic.2021.16.1reponame:RADinstname:Universidad ORT Uruguayinstacron:Universidad ORTcomunicaciónaudiovisualtransformacionesmercadoArgentinacommunicationaudiovisualtransformationsmarketArgentinacomunicaçãoaudiovisualtransformaçõesmercadoArgentinaArgentine expanded audiovisual: Regulation and market in the Cambiemos´ s government (2015-2019)Audiovisual ampliado argentino: Regulación y mercado en el gobierno de CambiemosAudiovisual expandido argentino: Regulação e mercado no governo de Cambiemos (2015-2019)info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionvol10info:eu-repo/semantics/publishedVersion20.500.11968/43012021-06-17 14:36:36.165metadata.onlyoai:rad.ort.edu.uy:20.500.11968/4301https://rad.ort.edu.uyhttps://rad.ort.edu.uy/Universidad privadahttps://www.ort.edu.uy/https://rad.ort.edu.uy/server/oai/requestrodriguez_v@ort.edu.uyUruguayopendoar:39272021-06-17T17:36:36RAD - Universidad ORT Uruguayfalse |
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