Pragmatic Presidential Campaigns in Mexico, 2018. Politics and Comunication
The purpose of this paper is to analyze the electoral campaigns organized by candidates and political parties during the 2018 elections presidential in Mexico, from the theoretical perspective of democratic pluralism as a necessary political condition for the development of novel political and commu...
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2018 |
| País: | México |
| Recursos: | UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO |
| Repositório: | Revista Mexicana de Ciencias Políticas y Sociales |
| Idioma: | espanhol |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/67468 |
| Acesso em linha: | https://www.revistas.unam.mx/index.php/rmcpys/article/view/67468 |
| Access Level: | Acceso aberto |
| Palavra-chave: | pragmatic electoral campaigns democratic pluralism vote media policy competitive elections Mexico campañas electorales pragmáticas pluralismo democrático voto política de medios elecciones competitivas México |
| Resumo: | The purpose of this paper is to analyze the electoral campaigns organized by candidates and political parties during the 2018 elections presidential in Mexico, from the theoretical perspective of democratic pluralism as a necessary political condition for the development of novel political and communication practices. , which were characterized, on the one hand, by the flexibilization of the traditional ideological platforms of the main competing parties, which endowed this process with a particularly pragmatic character, by formalizing unprecedented political coalitions. On the other hand, this democratic condition facilitated the deployment of communication strategies that based on theircharacteristics are termed as land, air and digital, in which financial, technical and human resources authorized for ine, to publicize their projects were used intensively, thus increasing the interaction between candidates and voters, and promoting the political pluralization of the voter and electoral participation in a targeted manner. |
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