Significance and effect of media communication in the presidential campaign of 2012
Today in Mexico three models of electoral communication converge with a major impact on the 2012 presidential campaign. It made sense of their contribution to the process as the end resultof the election. The media model focused on emotional citizen perceptions, but did not contributeto public delib...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | México |
| Institución: | UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO |
| Repositorio: | Revista Mexicana de Opinión Pública |
| Idioma: | español |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/41628 |
| Acceso en línea: | https://revistas.unam.mx/index.php/rmop/article/view/41628 |
| Access Level: | acceso abierto |
| Palabra clave: | Election spots pools debates social networks elecciones publicidad política encuestas redes sociales |
| Sumario: | Today in Mexico three models of electoral communication converge with a major impact on the 2012 presidential campaign. It made sense of their contribution to the process as the end resultof the election. The media model focused on emotional citizen perceptions, but did not contributeto public deliberation and debate among the candidates. The interactive incorporated theuse of social networks as new components of the process, but had a relative significance and impact for the political conditions and media influence. The land social mobilization showed the capacity of the candidates, although sponsored forms of conditioning of the vote by the traditional mediating actors, In this way, the symbolic value generated intense media campaign and the combination of emotional perceptions that, based on the terms of context and conditioningof policy interventions, determined the dynamics and the outcome of the election. |
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