The life of trend visual discourses
This article presents a tool for visual discourse analysis that allows stylistic research indicators to be systematised.The tool, called Documentary Analysis Matrix, is based on the theoretical aspects of visual semiotics. It can be used to describe or forecast the scope of trends in graphic design...
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| Format: | article |
| Publication Date: | 2016 |
| Country: | España |
| Institution: | Universitat Autònoma de Barcelona |
| Repository: | Dipòsit Digital de Documents de la UAB |
| Language: | English |
| OAI Identifier: | oai:ddd.uab.cat:159714 |
| Online Access: | https://ddd.uab.cat/record/159714 https://dx.doi.org/urn:doi:10.5565/rev/grafica.56 |
| Access Level: | Open access |
| Keyword: | Visual communication Discourse analysis Graphic design Logotype Comunicació visual Anàlisi de contingut Disseny gràfic Logotip Comunicación visual Análisis de contenido Diseño gráfico Logotipo |
| Summary: | This article presents a tool for visual discourse analysis that allows stylistic research indicators to be systematised.The tool, called Documentary Analysis Matrix, is based on the theoretical aspects of visual semiotics. It can be used to describe or forecast the scope of trends in graphic design and visual communication. This article also presents a test carried out on a trend in logotype design in Spain during the first decade of the 21st century known as Pollination. The results confirmed that Pollination affects more the redesigned signs than the new designs, in a restyling trend phenomenon. |
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