Análisis de un jingle icónico: ¿por qué cuesta tanto crear otro 'negrito del cola-cao'?
This paper analyzes the musical characteristics of the famous jingle of Cola-Cao. The aim of this communication is discover what were the key of it success. It musical composition, which was a novelty at 50 decades in Spain and the linking between this sound piece with the social characteristics of...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2012 |
| Country: | España |
| Institution: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repository: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/10708 |
| Online Access: | http://hdl.handle.net/10256/10708 |
| Access Level: | Open access |
| Keyword: | Publicitat -- Congressos Advertising -- Congresses Melodies publicitàries Jingles |
| Summary: | This paper analyzes the musical characteristics of the famous jingle of Cola-Cao. The aim of this communication is discover what were the key of it success. It musical composition, which was a novelty at 50 decades in Spain and the linking between this sound piece with the social characteristics of the historical period that serve to frame, throw a new light on one of the leading commercial radio jingles. The notoriety of that jingle has come even to nowadays. This communication try to reveal the special character of this commercial piece of radio, according it musical composition |
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