Tourism ambassadors as special destination image inducers

The image of destinations is a key factor when it comes to positioning and attracting the attention and interest of potential tourists. That being, the subject matter is relevant to experts and academics as well as destination managers looking for new alternatives to generate greater impact and infl...

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Detalles Bibliográficos
Autores: Morand, Jean Claude, Cardoso, Lucília, Matos Pereira, Alexandra, Araújo Vila, Noelia, Goretti Feijó de Almeida, Giovana
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universidad de Huelva (UHU)
Repositorio:Arias Montano. Repositorio Institucional de la Universidad de Huelva
Idioma:inglés
OAI Identifier:oai:ariasmontano.uhu.es:10272/19960
Acceso en línea:http://hdl.handle.net/10272/19960
Access Level:acceso abierto
Palabra clave:Ambassadeurs Savoie Mont Blanc
Brand awareness
Destination brand image
Destination imagery
Tourism ambassadors
Conocimiento de la marca
Imagen de marca de destino
Embajadores de turismo
Imágenes de destino
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repository_id_str
spelling Tourism ambassadors as special destination image inducersEmbajadores de turismo como inductores de imagen de destinos especialesMorand, Jean ClaudeCardoso, LucíliaMatos Pereira, AlexandraAraújo Vila, NoeliaGoretti Feijó de Almeida, GiovanaAmbassadeurs Savoie Mont BlancBrand awarenessDestination brand imageDestination imageryTourism ambassadorsConocimiento de la marcaImagen de marca de destinoEmbajadores de turismoImágenes de destinoThe image of destinations is a key factor when it comes to positioning and attracting the attention and interest of potential tourists. That being, the subject matter is relevant to experts and academics as well as destination managers looking for new alternatives to generate greater impact and influence. Today, the use of information and communication technologies (ICT) is widespread in all areas of life, being also useful and fully adopted in tourism image projections, mainly through social networks. Accordingly, this article focuses on the figure of the tourism ambassador as a diffuser or enhancer of the image of a tourism destination, particularly through the use of an appropriate web platform created by the French tourism destination authority—the Ambassadeurs Savoie Mont Blanc. To understand the repercussions of this initiative, a content analysis of its official Facebook page is made, studying variables such as fans, content and engagementUniversidad de Huelva20212021-01-0120212021-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10272/19960reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelvainstname:Universidad de Huelva (UHU)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Atribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:ariasmontano.uhu.es:10272/199602026-06-02T14:58:11Z
dc.title.none.fl_str_mv Tourism ambassadors as special destination image inducers
Embajadores de turismo como inductores de imagen de destinos especiales
title Tourism ambassadors as special destination image inducers
spellingShingle Tourism ambassadors as special destination image inducers
Morand, Jean Claude
Ambassadeurs Savoie Mont Blanc
Brand awareness
Destination brand image
Destination imagery
Tourism ambassadors
Conocimiento de la marca
Imagen de marca de destino
Embajadores de turismo
Imágenes de destino
title_short Tourism ambassadors as special destination image inducers
title_full Tourism ambassadors as special destination image inducers
title_fullStr Tourism ambassadors as special destination image inducers
title_full_unstemmed Tourism ambassadors as special destination image inducers
title_sort Tourism ambassadors as special destination image inducers
dc.creator.none.fl_str_mv Morand, Jean Claude
Cardoso, Lucília
Matos Pereira, Alexandra
Araújo Vila, Noelia
Goretti Feijó de Almeida, Giovana
author Morand, Jean Claude
author_facet Morand, Jean Claude
Cardoso, Lucília
Matos Pereira, Alexandra
Araújo Vila, Noelia
Goretti Feijó de Almeida, Giovana
author_role author
author2 Cardoso, Lucília
Matos Pereira, Alexandra
Araújo Vila, Noelia
Goretti Feijó de Almeida, Giovana
author2_role author
author
author
author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Ambassadeurs Savoie Mont Blanc
Brand awareness
Destination brand image
Destination imagery
Tourism ambassadors
Conocimiento de la marca
Imagen de marca de destino
Embajadores de turismo
Imágenes de destino
topic Ambassadeurs Savoie Mont Blanc
Brand awareness
Destination brand image
Destination imagery
Tourism ambassadors
Conocimiento de la marca
Imagen de marca de destino
Embajadores de turismo
Imágenes de destino
description The image of destinations is a key factor when it comes to positioning and attracting the attention and interest of potential tourists. That being, the subject matter is relevant to experts and academics as well as destination managers looking for new alternatives to generate greater impact and influence. Today, the use of information and communication technologies (ICT) is widespread in all areas of life, being also useful and fully adopted in tourism image projections, mainly through social networks. Accordingly, this article focuses on the figure of the tourism ambassador as a diffuser or enhancer of the image of a tourism destination, particularly through the use of an appropriate web platform created by the French tourism destination authority—the Ambassadeurs Savoie Mont Blanc. To understand the repercussions of this initiative, a content analysis of its official Facebook page is made, studying variables such as fans, content and engagement
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-01-01
2021
2021-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10272/19960
url http://hdl.handle.net/10272/19960
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad de Huelva
publisher.none.fl_str_mv Universidad de Huelva
dc.source.none.fl_str_mv reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelva
instname:Universidad de Huelva (UHU)
instname_str Universidad de Huelva (UHU)
reponame_str Arias Montano. Repositorio Institucional de la Universidad de Huelva
collection Arias Montano. Repositorio Institucional de la Universidad de Huelva
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812455

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