Moda y Stasis: el impacto fotográfico de Shoichi Aoki
[EN] On 26th April 2023, Japanese photographer Shoichi Aoki (Tokyo, 1955) launched in digital format an English version of the first issue of Fruits magazine, originally published in Japan on 23th June 1997. That first issue, a mere 85 pages with colour photographs, featured a selection of the stree...
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| Format: | article |
| Publication Date: | 2024 |
| Country: | España |
| Institution: | Universitat Politècnica de València (UPV) |
| Repository: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Language: | Spanish |
| OAI Identifier: | oai:riunet.upv.es:10251/209866 |
| Online Access: | https://riunet.upv.es/handle/10251/209866 |
| Access Level: | Open access |
| Keyword: | Fashion Photography Narrativity Stasis Indexicality Moda Fotografía Narratividad Estancamiento Indexicalidad |
| Summary: | [EN] On 26th April 2023, Japanese photographer Shoichi Aoki (Tokyo, 1955) launched in digital format an English version of the first issue of Fruits magazine, originally published in Japan on 23th June 1997. That first issue, a mere 85 pages with colour photographs, featured a selection of the street fashion characteristic of Tokyo's Harajuku district. The pages of that first issue of Fruits were a parade of young people dressed in eye-catching outfits designed by luxury brands such as Comme des Garçons and Vivienne Westwood, combined with designs by local brands such as Harajuku Milkboy. The following 269 issues of Fruits magazine made it a benchmark for fashion photography at the turn of the millennium. The launch of the English version in digital format of that first issue can be understood, of course, as an offering to an essential magazine, but also as something intrinsic to Shoichi Aoki's entire oeuvre: as an apology for fashion photography as an indispensable document for understanding the urban aesthetics of a globalised and hyperconnected 21st century. |
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