Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece

The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with the company. The study examines the four building blocks of the interaction of the DART model (Dialogue, Access, Risk Assessment, Transparency) in the hospitality industry from...

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Detalhes bibliográficos
Autores: Solakis, Konstantinos, Peña Vinces, Jesús del Carmen, López-Bonilla, Jesús Manuel
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2017
País:España
Recursos:Universidad de Sevilla (US)
Repositório:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/100426
Acesso em linha:https://hdl.handle.net/11441/100426
https://doi.org/10.21511/ppm.15(si).2017.07
Access Level:Acceso aberto
Palavra-chave:DART model
S-D logic
Positive experience
Hospitality industry
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spelling Dart model from a customer's perspective: an exploratory study in the hospitality industry of GreeceSolakis, KonstantinosPeña Vinces, Jesús del CarmenLópez-Bonilla, Jesús ManuelDART modelS-D logicPositive experienceHospitality industryThe customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with the company. The study examines the four building blocks of the interaction of the DART model (Dialogue, Access, Risk Assessment, Transparency) in the hospitality industry from the client’s perception. This approach of the research is paramount, as value co-creation and DART model especially are based on a dialogical process between equal partners. That means that the principles of the four building blocks of interaction are equally applied to all the actors involved. This argument is amplified as the dividing line between producers and consumers is barely evident in the service-dominant logic. The exploratory study has been carried out at the Makedonia International Airport in Thessaloniki, Greece. Partial Least Squares (PLS) provides empirical support to conduct the exploratory study.Business PerspectivesAdministración de Empresas y Marketing2017info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/100426https://doi.org/10.21511/ppm.15(si).2017.07reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésProblems and Perspectives in Management, 15 (2), 536-548.http://dx.doi.org/10.21511/ppm.15(si).2017.07info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1004262026-06-17T12:51:07Z
dc.title.none.fl_str_mv Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
title Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
spellingShingle Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
Solakis, Konstantinos
DART model
S-D logic
Positive experience
Hospitality industry
title_short Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
title_full Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
title_fullStr Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
title_full_unstemmed Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
title_sort Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
dc.creator.none.fl_str_mv Solakis, Konstantinos
Peña Vinces, Jesús del Carmen
López-Bonilla, Jesús Manuel
author Solakis, Konstantinos
author_facet Solakis, Konstantinos
Peña Vinces, Jesús del Carmen
López-Bonilla, Jesús Manuel
author_role author
author2 Peña Vinces, Jesús del Carmen
López-Bonilla, Jesús Manuel
author2_role author
author
dc.contributor.none.fl_str_mv Administración de Empresas y Marketing
dc.subject.none.fl_str_mv DART model
S-D logic
Positive experience
Hospitality industry
topic DART model
S-D logic
Positive experience
Hospitality industry
description The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with the company. The study examines the four building blocks of the interaction of the DART model (Dialogue, Access, Risk Assessment, Transparency) in the hospitality industry from the client’s perception. This approach of the research is paramount, as value co-creation and DART model especially are based on a dialogical process between equal partners. That means that the principles of the four building blocks of interaction are equally applied to all the actors involved. This argument is amplified as the dividing line between producers and consumers is barely evident in the service-dominant logic. The exploratory study has been carried out at the Makedonia International Airport in Thessaloniki, Greece. Partial Least Squares (PLS) provides empirical support to conduct the exploratory study.
publishDate 2017
dc.date.none.fl_str_mv 2017
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/100426
https://doi.org/10.21511/ppm.15(si).2017.07
url https://hdl.handle.net/11441/100426
https://doi.org/10.21511/ppm.15(si).2017.07
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Problems and Perspectives in Management, 15 (2), 536-548.
http://dx.doi.org/10.21511/ppm.15(si).2017.07
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Business Perspectives
publisher.none.fl_str_mv Business Perspectives
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
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