Cultural and creative quarters: An analysis of their problems from a communication approach

Previous urban and sociological research on cultural and creative quarters has identified gentrification, globalization and lack of citizen participation as key issues hindering the sustainability of these areas. This research analyses these issues from a communication and branding approach in three...

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Detalhes bibliográficos
Autor: García Carrizo, Jennifer
Formato: artículo
Fecha de publicación:2024
País:España
Recursos:Universidad Rey Juan Carlos
Repositorio:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
OAI Identifier:oai:burjcdigital.urjc.es:10115/33380
Acesso em linha:https://hdl.handle.net/10115/33380
Access Level:acceso abierto
Palavra-chave:cultural and creative quarter
communication
gentrification
globalization
citizen participation
sustainability
brand image
urban renewal
brand identity
place branding
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spelling Cultural and creative quarters: An analysis of their problems from a communication approachGarcía Carrizo, Jennifercultural and creative quartercommunicationgentrificationglobalizationcitizen participationsustainabilitybrand imageurban renewalbrand identityplace brandingPrevious urban and sociological research on cultural and creative quarters has identified gentrification, globalization and lack of citizen participation as key issues hindering the sustainability of these areas. This research analyses these issues from a communication and branding approach in three case studies of cultural and creative quarters in the United Kingdom: Digbeth (Birmingham), St. George’s Quarter (Leicester) and the Ouseburn Valley (Newcastle upon Tyne). In total, 64 participant observations and 24 in-depth interviews were developed. Besides, primary and secondary sources, such as maps, brochures, tourism guides, newspapers and scientific studies about these areas were analysed, thus achieving methodological triangulation. The results obtained were contrasted through Grounded Theory, in a way that data was obtained and iteratively analysed. This study adds new evidence pointing to gentrification and lack of citizen participation as issues that cultural and creative quarters face when being implemented and communicated. Furthermore, a new problem is identified. Namely, the lack of similarity between a quarter’s brand identity (theoretically related to revitalization and renewal) and its brand image (real values associated by their users, linked to insecurity and dirtiness).Sage202420242024info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10115/33380reponame:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlosinstname:Universidad Rey Juan CarlosInglésAttribution-NonCommercial 4.0 Internationalhttps://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessoai:burjcdigital.urjc.es:10115/333802026-06-24T12:48:17Z
dc.title.none.fl_str_mv Cultural and creative quarters: An analysis of their problems from a communication approach
title Cultural and creative quarters: An analysis of their problems from a communication approach
spellingShingle Cultural and creative quarters: An analysis of their problems from a communication approach
García Carrizo, Jennifer
cultural and creative quarter
communication
gentrification
globalization
citizen participation
sustainability
brand image
urban renewal
brand identity
place branding
title_short Cultural and creative quarters: An analysis of their problems from a communication approach
title_full Cultural and creative quarters: An analysis of their problems from a communication approach
title_fullStr Cultural and creative quarters: An analysis of their problems from a communication approach
title_full_unstemmed Cultural and creative quarters: An analysis of their problems from a communication approach
title_sort Cultural and creative quarters: An analysis of their problems from a communication approach
dc.creator.none.fl_str_mv García Carrizo, Jennifer
author García Carrizo, Jennifer
author_facet García Carrizo, Jennifer
author_role author
dc.subject.none.fl_str_mv cultural and creative quarter
communication
gentrification
globalization
citizen participation
sustainability
brand image
urban renewal
brand identity
place branding
topic cultural and creative quarter
communication
gentrification
globalization
citizen participation
sustainability
brand image
urban renewal
brand identity
place branding
description Previous urban and sociological research on cultural and creative quarters has identified gentrification, globalization and lack of citizen participation as key issues hindering the sustainability of these areas. This research analyses these issues from a communication and branding approach in three case studies of cultural and creative quarters in the United Kingdom: Digbeth (Birmingham), St. George’s Quarter (Leicester) and the Ouseburn Valley (Newcastle upon Tyne). In total, 64 participant observations and 24 in-depth interviews were developed. Besides, primary and secondary sources, such as maps, brochures, tourism guides, newspapers and scientific studies about these areas were analysed, thus achieving methodological triangulation. The results obtained were contrasted through Grounded Theory, in a way that data was obtained and iteratively analysed. This study adds new evidence pointing to gentrification and lack of citizen participation as issues that cultural and creative quarters face when being implemented and communicated. Furthermore, a new problem is identified. Namely, the lack of similarity between a quarter’s brand identity (theoretically related to revitalization and renewal) and its brand image (real values associated by their users, linked to insecurity and dirtiness).
publishDate 2024
dc.date.none.fl_str_mv 2024
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10115/33380
url https://hdl.handle.net/10115/33380
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv Attribution-NonCommercial 4.0 International
https://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial 4.0 International
https://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Sage
publisher.none.fl_str_mv Sage
dc.source.none.fl_str_mv reponame:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
instname:Universidad Rey Juan Carlos
instname_str Universidad Rey Juan Carlos
reponame_str BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
collection BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.812455

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