High Value City Travel Report 2017

The focus of this year’s IE High Value City Travel report based is on two megatrends that are much intertwined already and keep becoming even more intertwined day by day: the digital (travel) evolution and the ever-growing quest for deep, meaningful (travel) experiences. We see digital giants like G...

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Detalhes bibliográficos
Autor: Girón Dávila, María Eugenia
Formato: informe técnico
Fecha de publicación:2017
País:España
Recursos:IE
Repositorio:Repositorio IE
OAI Identifier:oai:repositorio.ie.edu:20.500.14417/2706
Acesso em linha:https://doi.org/10.5281/zenodo.3567731
https://hdl.handle.net/20.500.14417/2706
Access Level:acceso abierto
Palavra-chave:digital travel evolution
ever-growing quest for deep
travel experiences creation
business sustainability
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spelling High Value City Travel Report 2017Girón Dávila, María Eugeniadigital travel evolutionever-growing quest for deeptravel experiences creationbusiness sustainabilityThe focus of this year’s IE High Value City Travel report based is on two megatrends that are much intertwined already and keep becoming even more intertwined day by day: the digital (travel) evolution and the ever-growing quest for deep, meaningful (travel) experiences. We see digital giants like Google, Airbnb, Tripadvisor and Expedia taking major strategic decisions and investing heavily in travel experiences creation, facilitation, promotion and sales. They are, together with many small and not-any-longer so small travel tech start-ups like Getyourguide and Musement, driving the evolution from online flight and accommodation booking only, towards a much more complete pre-booking approach including activities, experiences and events. Many of the activities, events, and experiences have been offered before, but they have mainly been sold offline and locally. The mentioned players now offer different channels to finally make all this offer visible and bookable. Without any doubt this is an upload spiral: more experience inspiration and booking channels will stimulate more offer, which in turn will further improve the relevance of the channels, etc. Before digging deeper in the dynamic supply side development, the report will make understood the elementary difference between meaningful high value experiences and standard activities and events. The art of experience creation, management, and marketing is especially crucial for the premium travel markets. Based on last year’s primary research of high value travellers from the US, UK, Russia and Latin America the report will also deeper explore the demand for experiences before exploring the mentioned game-changing developments on the supply side driven by travel and tech firms alike.digital travel evolutionever-growing quest for deeptravel experiences creationbusiness sustainabilityIE Universityhttps://ror.org/02jjdwm75202420242017info:eu-repo/semantics/reportapplication/pdfapplication/pdfhttps://doi.org/10.5281/zenodo.3567731https://hdl.handle.net/20.500.14417/2706reponame:Repositorio IEinstname:IEInglésIE Premium & Prestige Business ObservatoryIE UniversityAttribution 4.0 Internationalhttps://creativecommons.org/licenses/by/4.0/legalcodeinfo:eu-repo/semantics/openAccessoai:repositorio.ie.edu:20.500.14417/27062026-06-15T12:40:57Z
dc.title.none.fl_str_mv High Value City Travel Report 2017
title High Value City Travel Report 2017
spellingShingle High Value City Travel Report 2017
Girón Dávila, María Eugenia
digital travel evolution
ever-growing quest for deep
travel experiences creation
business sustainability
title_short High Value City Travel Report 2017
title_full High Value City Travel Report 2017
title_fullStr High Value City Travel Report 2017
title_full_unstemmed High Value City Travel Report 2017
title_sort High Value City Travel Report 2017
dc.creator.none.fl_str_mv Girón Dávila, María Eugenia
author Girón Dávila, María Eugenia
author_facet Girón Dávila, María Eugenia
author_role author
dc.contributor.none.fl_str_mv https://ror.org/02jjdwm75
dc.subject.none.fl_str_mv digital travel evolution
ever-growing quest for deep
travel experiences creation
business sustainability
topic digital travel evolution
ever-growing quest for deep
travel experiences creation
business sustainability
description The focus of this year’s IE High Value City Travel report based is on two megatrends that are much intertwined already and keep becoming even more intertwined day by day: the digital (travel) evolution and the ever-growing quest for deep, meaningful (travel) experiences. We see digital giants like Google, Airbnb, Tripadvisor and Expedia taking major strategic decisions and investing heavily in travel experiences creation, facilitation, promotion and sales. They are, together with many small and not-any-longer so small travel tech start-ups like Getyourguide and Musement, driving the evolution from online flight and accommodation booking only, towards a much more complete pre-booking approach including activities, experiences and events. Many of the activities, events, and experiences have been offered before, but they have mainly been sold offline and locally. The mentioned players now offer different channels to finally make all this offer visible and bookable. Without any doubt this is an upload spiral: more experience inspiration and booking channels will stimulate more offer, which in turn will further improve the relevance of the channels, etc. Before digging deeper in the dynamic supply side development, the report will make understood the elementary difference between meaningful high value experiences and standard activities and events. The art of experience creation, management, and marketing is especially crucial for the premium travel markets. Based on last year’s primary research of high value travellers from the US, UK, Russia and Latin America the report will also deeper explore the demand for experiences before exploring the mentioned game-changing developments on the supply side driven by travel and tech firms alike.
publishDate 2017
dc.date.none.fl_str_mv 2017
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/report
format report
dc.identifier.none.fl_str_mv https://doi.org/10.5281/zenodo.3567731
https://hdl.handle.net/20.500.14417/2706
url https://doi.org/10.5281/zenodo.3567731
https://hdl.handle.net/20.500.14417/2706
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv IE Premium & Prestige Business Observatory
IE University
dc.rights.none.fl_str_mv Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv IE University
publisher.none.fl_str_mv IE University
dc.source.none.fl_str_mv reponame:Repositorio IE
instname:IE
instname_str IE
reponame_str Repositorio IE
collection Repositorio IE
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.812455

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