The Fictionalized Universe of the Narrative Regarding the Virtual Influencer Miquela Sousa

This research is specifically directed towards the emerging phenomenon of "virtual idols", with a particular focus on the case of Miquela Sosa. To this end, the theories and guides on narration from prominent authors such as Aristotle [1], Greimas [2] and Rimmon-Kenan [3], among others, we...

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Detalles Bibliográficos
Autores: Rivera-Prado, Rita Lucía|||0000-0003-4677-1743, Gifreu, Arnau|||0000-0001-7856-1391, Sayan-Casquino, Yasmin|||0000-0002-0922-0929
Tipo de recurso: capítulo de libro
Fecha de publicación:2024
País:España
Institución:Universitat Autònoma de Barcelona
Repositorio:Dipòsit Digital de Documents de la UAB
Idioma:inglés
OAI Identifier:oai:dnet:uabarcelona_::a74353f01eee90fd1f2ce2f1929db942
Acceso en línea:https://ddd.uab.cat/record/327343
https://dx.doi.org/urn:doi:10.2991/978-94-6463-596-6_17
Access Level:acceso abierto
Palabra clave:Influencer
Virtual influencer
Narratives
Time
Characters
Descripción
Sumario:This research is specifically directed towards the emerging phenomenon of "virtual idols", with a particular focus on the case of Miquela Sosa. To this end, the theories and guides on narration from prominent authors such as Aristotle [1], Greimas [2] and Rimmon-Kenan [3], among others, were explored. The content analysis technique was carried out, creating as an instrument card of the elements present in the creation of narrative universes, rescuing three fundamental concepts: space, time and characters. Furthermore, the theoretical synthesis proposed by Sánchez Navarro [4] was used, which integrates the previously mentioned ideas, with the objective of understanding the composition of the virtual idol's narrative. And the instrument was applied exhaustively to Miquela's videos and photographs on her main social media platform, Instagram. The analysis details how the universe of narration is shaped by these innovative characters who stand out as a new phenomenon for telling stories.